Hi this is Chris Zukowski from HowToMarketaGame.com. My goal is to benchmark the wishlist conversion on Steam. This is my biggest survey to date. I want to capture conversion rate from all types of games: old, new, unreleased, released, big sellers, underperformers, little hobby projects. If your game is on Steam, I want to see how the algorithm promotes it.
If you have any questions or concerns about how the data will be used, please email me: chrisz@howtomarketagame.com
What I collect
Your Steam/Steamworks data (wishlists, sales, traffic sources, etc. — whatever the survey asks for) and your email address.
What your email is for
Only to reach you if I have a question about your submission or need to clarify something. I won't use it for marketing or add you to any list because of this survey.
How it's stored
When you submit your files, they upload directly over HTTPS from your browser to a private cloud storage bucket (hosted on DigitalOcean) — they never pass through or sit on my website's own server. Your email address and any comments you leave are stored alongside them, so I can follow up about a data issue or a removal request. This storage is private — no one but me has access to it.
How your data is used
Everything is combined with other developers' submissions and reported only in aggregate — as averages, medians, ranges, and trends — at howtomarketagame.com/benchmarks. No individual game, developer, or company is ever named or identifiable in what gets published.
Where the results show up
The aggregated benchmarks may also be referenced or included in my paid course. It may be referenced in a GDC talk or lecture posted on YouTube. Again, this is always the combined data, never your specific numbers tied back to you.
What I won't do
I won't sell your data, and I won't share your raw, individual submission with anyone.
Deleting your data
You can ask me to delete your submission at any time, no questions asked. Just email chrisz@howtomarketagame.com and I'll remove it.
Questions
Email me at chrisz@howtomarketagame.com any time.
