Let’s talk about what is happening at Twitter… Elon Musk is buying it and taking it private. For many indie game developers, marketing is synonymous with Twitter. So this change in ownership might seem Earth shattering! What will I do with my following? Should I move them to TikTok? How Continue Reading
What genres are popular on Steam in 2022
The moment you say “We are going to make a game that is a <genre> with <art-style> graphics” and commit to developing that game you have made about 90% of your marketing decisions for your game. At that moment in the multiverse of potential outcomes for your game, hundreds of Continue Reading
How Journalists play your show demo
I followed journalist Stephen Totilo as he explored the GDC expo floor and the MIX event. I recorded him interacting with developers and booths and I have some thoughts…. But first, this leads into my broader topic surrounding my study of how journalists play your game… Introducing my Spring lecture Continue Reading