Feel Confident marketing your game
Throughout the year I like to take the temperature of Steam to answer common questions I get such as“How many games are releasing?”, “what genres are doing well?”, “Are we in a AI-generated slopocalypse?” The following is my Q1 report on Steam. These are games that were released January, February, Continue Reading
IndieGameJoe is the only person I know who can actually make twitter work. Nobody else can tweet once and earn a game thousands of wishlists. 4 Years ago I talked to him about going Viral on Twitter for his own game Hypercharge: Unboxed. Lately Joe has been tweeting about random Continue Reading
We are now half way through my annual inside conference. This year I am focusing on the current “golden age” style games that I have written about: rapid release, high earnings. We are going through a period right now where players will buy and enjoy games with short and fun Continue Reading
Last week I updated the benchmarks with the latest data from the February Next Fest. In today’s post I wanted to look across the raw data and make some wild ass assumptions (somewhat supported by the data) and see what it means about where SNF is headed. The upper bounds Continue Reading
How well does DLC do? Answer: It scales with your game’s performance, but for games that will earn at least $10,000+ it is probably worth doing some minor supporter-style DLC in time for the launch of your game. If your game is on the path to making $150,000 or more, Continue Reading
I have always wondered how to stay on the front page of Steam in Popular Upcoming / New & Trending the longest. Launch on Weekends? Mondays? Seasonal Sales? January? December? So I built a little script that every day scrapes Steam’s front page launch widgets and records what games appeared Continue Reading
In many of my Q&As I get the same question: “We launched our game 2 months ago, sales were slow, what kind of marketing should we do now to start selling more copies?” My answer is, if it didn’t sell well in its first month, it never will. The game Continue Reading
Every year I do a deep dive into the games that found some sort of success on Steam in 2025. I want to discover what genres, what prices, and what art styles are in vogue? If you want to see the results of my research, join the private lecture which Continue Reading
Every January, I download a list of all the games that were released in the previous year and filter the list down to the games that earned at least 1000 reviews.Then I do a deep dive, look at their steam page, look at their screenshots, check the tags, and read Continue Reading
It feels like Steam is always changing. Every month there is some “hot new genre” rendering the game you are making completely out of date. But is that actually true? For a sanity check, I bought a 1993 edition of Computer Gaming World magazine just to remind myself of where Continue Reading