This is a deep dive into the results of the Steam wishlist and sales data I have been collecting from readers. The survey is still active so if you would like to contribute, please complete this form: š Official HTMAG Steam wishlist and sales survey š If you want to Continue Reading
You probably shouldn’t launch a horror game in October
Hey! We are now in the “-ber months” which means I get so many questions about horror games. I love horror games. I still think every indie should release at least one horror game (yes 3 years after that blog post it hasn’t changed.) But the angst I see is Continue Reading
Part 3: The Week Of The Golden Age: How Many Dudes?
This is the final installment in my blog series about the new Golden Age of games. Valve just revealed its Best Sellers list for July 2026 and all this week I am looking at some of the games that made this list that had short development times. These are the āgreat conjunction Continue Reading
Part 2: The Week of the Golden Age
This is the second installment in my blog series about the new Golden Age of games. Valve just revealed its Best Sellers list for July 2026 and all this week I am looking at some of the games that made this list that had short development times. These are the Continue Reading
The week of the golden age
Valve just revealed their Best sellers list for July 2026 The amazing thing is how many of the featured games were made by small teams who made games smaller and faster. July was full of āgreat conjunction games.” I know they were small because I have been following three of Continue Reading
The state of virtual 3rd-party festivals 2026
When the 2020 pandemic hit and game conferences and trade shows went online only, developers quickly learned that online-only festivals became one of the most potent forms of marketing. Coincidentally, the timing of online-only festivals was perfect because Valve JUST added the festival sales page technology in 2019. Online Festivals Continue Reading
Is Friendslop saturated?
So, is Friendslop Saturated? No it is not. Look at this chart which includes most of the major Friendslop titles released since the birth of the genre: Friendslop is getting even more popular Here is an interactive version of the chart Two charts showing weekly concurrent player counts for 16 Continue Reading
Games that used momentum for Steam Next Fest Success
SUMMER SALE BLOG MARATHON: This is the last week of my course summer sale. To celebrate this deal, I am writing a blog post every day in countdown. I have never discounted my everything bundle this low. EVERY SINGLE COURSE I have released in the past is now cheaper than Continue Reading
Did AI Slop ruin Steam Next Fest June 2026?
SUMMER SALE BLOG MARATHON: This is the last week of my course summer sale. To celebrate this deal, I am writing a blog post every day in countdown. I have never discounted my everything bundle this low. EVERY SINGLE COURSE I have released in the past is now cheaper than Continue Reading
You cannot over-expose your game
One of the most common questions I get is along the lines of āI donāt want to put my Steam page up too early because I donāt want to overexpose my game before launchā Or āI donāt want to reach out to content creators now because they will be tired Continue Reading