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How To Market A Game

Feel Confident marketing your game

zukalous

Happy 2021: You are going to finish a game this year

Posted On January 4, 2021January 14, 2021 By zukalous7 Comments

Three years ago I wrote a post for first-time game devs on how to actually finish a game. I outlined what a “small” game was and how to actually accomplish it. The TL;DR of my advice was basically make a game that plays like one released pre-1981. Focus on simple Continue Reading

5 things you need to do before the end of the Steam Winter Sale

Posted On December 28, 2020December 28, 2020 By zukalouscomment

(Or really any sale but the winter sale is what is happening right now) We are about 1 week into the Steam Winter sale. You probably sent out the obligatory “My game is on sale for X% off” tweet right? Well you are not done yet. Here are 5 things Continue Reading

How to drastically increase your game’s daily wishlist rate

Posted On December 21, 2020December 21, 2020 By zukalous1 Comment

Today I wanted to share with you the inspiring story of how the developer of Kingdom Workshop methodically updated his Steam page’s tags and capsule art to improve from a meager 5-wishlists-a-day to a healthy 20-a-day. Look at this graph of his game’s wishlist history during 2020. Can you see Continue Reading

Was the Steam Autumn Festival (2020) Worth It?

Posted On December 8, 2020December 8, 2020 By zukalouscomment

In October Steam hosted its second festival featuring unreleased games. You can still see the page here. I reached out to as many developers who appeared in the festival to see if they would share their numbers with me with the goal of understanding how the festival does in promoting Continue Reading

Why improving your Steam page matters

Posted On November 23, 2020November 23, 2020 By zukalous

A good Steam page is not necessary to have a hit game. I look at hundreds of Steam pages and I have to tell you that AAA, or big studio games usually have the least optimized pages: wrong tags, boring short descriptions, long long long trailers and screenshots that are Continue Reading

Steam 101: What Steam tags should I watch out for?

Posted On November 18, 2020November 18, 2020 By zukalous1 Comment

Last week I talked about tagging procedures on Steam (See Steam 101: How to Tag Your Game). Tagging is hard. I have found cases where well meaning indie devs incorrectly tag their game and inadvertent opt their game into a very selective subculture like some clueless tourist committing a faux-pas Continue Reading

Steam 101: How to tag your game

Posted On November 12, 2020November 12, 2020 By zukalouscomment

Today I want to cover something that people who are new to Steam often have a problem with: Tags. If you have a couple games on Steam this post might be a bit basic but stick around because there are always little tricks that are worth reviewing. Why bother? What Continue Reading

What a short stint as a political hack taught me about marketing video games

Posted On November 1, 2020November 2, 2020 By zukalouscomment

Elections are just giant, (thankfully) temporary marketing campaigns. When I was 22 I got my first exposure to marketing when I served a minor role on an insignificant state-wide campaign in Arizona. The position was minor but I learned a lot and I figure this year’s election would be a Continue Reading

Trends for Steam Capsule Design

Posted On October 28, 2020October 29, 2020 By zukalouscomment

Making a capsule that accurately captures the mood and feeling of your game and yet also attracts players is a very tricky thing. It is my belief that your capsule should be interesting but also should have subtle clues that signal players as to your game’s genre. If you look Continue Reading

What genres are players looking for on Steam?

Posted On October 19, 2020October 22, 2020 By zukalouscomment

I am compiling data for the Steam Autumn Festival that ended last week. If you had a game in the festival (or know someone who does) please fill out this form. One of the findings from the Summer Festival (which I wrote up here) is how much Steam prefers one Continue Reading

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