How to run cheap contests

High-traffic, high-visibility, top-of-the-funnel channels like TikTok and Twitter are good at getting exposure but they aren’t very good at building an engaged community member that will eventually buy your game. Once they discover you on those top-of-the-funnel platforms you need to get them to join your email list or discord Continue Reading

GDC 2021 Thursday wrap-up

Charm Your Communities Speaker: Victoria Tran – Community Director Innersloth Victoria Tran is the amazing director behind the community at Among Us developer Innersloth. She also used to work at Kitfox Games and I helped her a while back on their email newsletter for Boyfriend Dungeon. What is charming your Continue Reading