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SUMMER SALE BLOG MARATHON: This is the last week of my course summer sale. To celebrate this deal, I am writing a blog post every day in countdown. I have never discounted my everything bundle this low. EVERY SINGLE COURSE I have released in the past is now cheaper than Continue Reading

SUMMER SALE BLOG MARATHON: This is the last week of my course summer sale. To celebrate this deal, I am writing a blog post every day in countdown. I have never discounted my everything bundle this low. EVERY SINGLE COURSE I have released in the past is now cheaper than Continue Reading

One of the most common questions I get is along the lines of “I don’t want to put my Steam page up too early because I don’t want to overexpose my game before launch” Or “I don’t want to reach out to content creators now because they will be tired Continue Reading

If you look at the raw numbers, it seems like demos do not directly lead to wishlists. But demos are still the most powerful marketing tool for generating wishlists. Wait? What? Demo play stats are one of those weird paradoxes you have to wrap your mind around when you are Continue Reading

Let’s talk about Personal Calendar. Earlier this month, Valve raised the requirements to appear in Popular Upcoming from 7,000-ish wishlists to somewhere around 100,000 wishlists.  In Valve’s words “The contents of this tab have been updated in response to player feedback in order to better capture the most anticipated releases Continue Reading

On Monday Valve announced that Bullet Heaven is now an official tag. I am so happy there is finally an official name for the Vampire-Survivor-Brotato-like genre. I have been checking in on the genre for years because it is fun to see how a once white-hot-genre ages years after the Continue Reading

Throughout the year I like to take the temperature of Steam to answer common questions I get such as“How many games are releasing?”, “what genres are doing well?”, “Are we in a AI-generated slopocalypse?” The following is my Q1 report on Steam. These are games that were released January, February, Continue Reading

We are now half way through my annual inside conference. This year I am focusing on the current “golden age” style games that I have written about: rapid release, high earnings. We are going through a period right now where players will buy and enjoy games with short and fun Continue Reading