Feel Confident marketing your game
Thank you so much to everyone who has reached out to ask if I read about the Haystack Games Controversy (here is a link to one article) and then Drunken Goddess Reflux (here is a link to an article about it). You are probably here because I sent you a Continue Reading
Hi, it is Steam Next Fest. This blog post was written on Wednesday October 21st at 10AM PT and we are a couple days into the October Steam Next Fest 2026 (from here on out referred to just as SNF). The first Wednesday of SNF is typically the day Valve Continue Reading
This is a deep dive into the results of the Steam wishlist and sales data I have been collecting from readers. The survey is still active so if you would like to contribute, please complete this form: 👉 Official HTMAG Steam wishlist and sales survey 👈 If you want to Continue Reading
Hey! We are now in the “-ber months” which means I get so many questions about horror games. I love horror games. I still think every indie should release at least one horror game (yes 3 years after that blog post it hasn’t changed.) But the angst I see is Continue Reading
This is the final installment in my blog series about the new Golden Age of games. Valve just revealed its Best Sellers list for July 2026 and all this week I am looking at some of the games that made this list that had short development times. These are the “great conjunction Continue Reading
This is the second installment in my blog series about the new Golden Age of games. Valve just revealed its Best Sellers list for July 2026 and all this week I am looking at some of the games that made this list that had short development times. These are the Continue Reading
Valve just revealed their Best sellers list for July 2026 The amazing thing is how many of the featured games were made by small teams who made games smaller and faster. July was full of “great conjunction games.” I know they were small because I have been following three of Continue Reading
When the 2020 pandemic hit and game conferences and trade shows went online only, developers quickly learned that online-only festivals became one of the most potent forms of marketing. Coincidentally, the timing of online-only festivals was perfect because Valve JUST added the festival sales page technology in 2019. Online Festivals Continue Reading
So, is Friendslop Saturated? No it is not. Look at this chart which includes most of the major Friendslop titles released since the birth of the genre: Friendslop is getting even more popular Here is an interactive version of the chart Two charts showing weekly concurrent player counts for 16 Continue Reading
SUMMER SALE BLOG MARATHON: This is the last week of my course summer sale. To celebrate this deal, I am writing a blog post every day in countdown. I have never discounted my everything bundle this low. EVERY SINGLE COURSE I have released in the past is now cheaper than Continue Reading