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Today, I launched a new site… Meet GameMarketingIdeas.com.  Most developers are good at making games but have no experience marketing them. They don’t know where to start. All the time I hear something like  “What should I tweet about?” “What do I write in my newsletter?” “How do I go Continue Reading

The atomic unit of GDC is not talks, not speakers, it is the slide. Back when we used to do in-persons-talks there would always be this moment where an awesome slide would be shown and a dozen hands from the crowd would shoot up with cell-phone in hand to snap Continue Reading

Charm Your Communities Speaker: Victoria Tran – Community Director Innersloth Victoria Tran is the amazing director behind the community at Among Us developer Innersloth. She also used to work at Kitfox Games and I helped her a while back on their email newsletter for Boyfriend Dungeon. What is charming your Continue Reading

Cross Promotion: The Benefits of Collaborating with Other Developers Speaker Philomena SchwabCo-founder & Game Designer Stray Fawn Studio This was the greatest marketing talk I saw at GDC this year. You should really do what Philomena is talking about here. These tactics will get you more wishlists, more sales. It Continue Reading

These are the high-level TL;DR notes of Derek Yu’s talk about the success and challenges of making Spelunky 2.  This talk really isn’t about marketing but Derek is a very rare designer who manages to make amazing games, write well, and can explain game design without getting too woo-woo or Continue Reading

This is my daily update for the GDC 2021 virtual conference. I will be doing this every day this week to try and bring you marketing-focused updates. Contract Killers: What Developers Should Eliminate From Their Publishing Agreement Speaker Tim Repa-Davies Plugged a mental health gaming organization Safe In Our World  Continue Reading

This is my daily update for the GDC 2021 virtual conference. I will be doing this every day this week to try and bring you marketing-focused updates. I don’t have time to watch more than 3 talks per day so if you don’t see one here it was because I Continue Reading

Last week I realized that my website is called “HowToMarketAGame.com” but I didn’t actually have an article that tells you how to market a game. So this week I decided to create one. Here are 10 steps on how to market your premium Steam Game.  If you are working on Continue Reading

From June 16th-June 22nd Steam ran their latest edition of the 3-times per year Steam Next Fest. It is a front page takeover festival where any developer can submit their game provided they haven’t appeared in a previous festival and are releasing within a year. If you didn’t see it, Continue Reading

This post is part of my mini-series where I post small details I found while digging through the mountain of wishlist data my community gave me as part of the Steam Study that I am presenting as part of GDC 2021. The talk is scheduled for July 19th We are Continue Reading