This is the second installment in my blog series about the new Golden Age of games. Valve just revealed its Best Sellers list for July 2026 and all this week I am looking at some of the games that made this list that had short development times. These are the Continue Reading
The week of the golden age
Valve just revealed their Best sellers list for July 2026 The amazing thing is how many of the featured games were made by small teams who made games smaller and faster. July was full of “great conjunction games.” I know they were small because I have been following three of Continue Reading
The state of virtual 3rd-party festivals 2026
When the 2020 pandemic hit and game conferences and trade shows went online only, developers quickly learned that online-only festivals became one of the most potent forms of marketing. Coincidentally, the timing of online-only festivals was perfect because Valve JUST added the festival sales page technology in 2019. Online Festivals Continue Reading
Is Friendslop saturated?
So, is Friendslop Saturated? No it is not. Look at this chart which includes most of the major Friendslop titles released since the birth of the genre: Friendslop is getting even more popular Here is an interactive version of the chart Two charts showing weekly concurrent player counts for 16 Continue Reading
Games that used momentum for Steam Next Fest Success
SUMMER SALE BLOG MARATHON: This is the last week of my course summer sale. To celebrate this deal, I am writing a blog post every day in countdown. I have never discounted my everything bundle this low. EVERY SINGLE COURSE I have released in the past is now cheaper than Continue Reading
Did AI Slop ruin Steam Next Fest June 2026?
SUMMER SALE BLOG MARATHON: This is the last week of my course summer sale. To celebrate this deal, I am writing a blog post every day in countdown. I have never discounted my everything bundle this low. EVERY SINGLE COURSE I have released in the past is now cheaper than Continue Reading
You cannot over-expose your game
One of the most common questions I get is along the lines of “I don’t want to put my Steam page up too early because I don’t want to overexpose my game before launch” Or “I don’t want to reach out to content creators now because they will be tired Continue Reading
Most people will play your demo and not wishlist it and that is ok
If you look at the raw numbers, it seems like demos do not directly lead to wishlists. But demos are still the most powerful marketing tool for generating wishlists. Wait? What? Demo play stats are one of those weird paradoxes you have to wrap your mind around when you are Continue Reading
How the Steam Personal Calendar affects your launch
Let’s talk about Personal Calendar. Earlier this month, Valve raised the requirements to appear in Popular Upcoming from 7,000-ish wishlists to somewhere around 100,000 wishlists. In Valve’s words “The contents of this tab have been updated in response to player feedback in order to better capture the most anticipated releases Continue Reading
June 2026 Steam Next Fest Has Started
Monday was the first day of Steam Next Fest. Now that participating games have about 24 hours worth of data, the first question out of developer’s minds is “Is this normal?” I have been collecting wishlist and impression data from several past festivals and today I am announcing a little Continue Reading