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How To Market A Game

Feel Confident marketing your game

Month: September 2023

The missing middle in game development

Posted On September 28, 2023September 28, 2023 By zukalous

What is the Missing Middle? Other than he is my total hero, and he was born and he was raised in my hometown, I wanted to interview John Romero to try and solve the modern indie game development paradox.  The paradox goes like this… When John Romero was making games Continue Reading

John Romero on his book Doom Guy and developing games at a small scale

Posted On September 25, 2023September 26, 2023 By zukalous

I think the biggest reason so many indie games “fail” is that teams enter into making huge, overly ambitious projects that take years to release before they are ready. Indie teams do not spend enough time making smaller (and less profitable) games first before transitioning to multi-year projects.  I know Continue Reading

Early Access Tips Part 3

Posted On September 19, 2023September 19, 2023 By zukalous

This is my 3rd and Final Early access data deep dive where I look at the games that have had an early access release on Steam. Here is part 1 where I wondered how many games participate in EA and part 2 where I estimated how well you will do Continue Reading

Three inspiring marketing success stories

Posted On September 11, 2023September 11, 2023 By zukalous

Indie game development is hard and at times it seems like nothing works or everything that used to work no longer does any more.  In today’s post I wanted to show off 3 games and 3 marketing campaigns that achieved huge successes in terms of wishlists or sales. Best of Continue Reading

Killing the myths behind Steam’s visibility

Posted On September 4, 2023September 11, 2023 By zukalous

Steam has been rolling out a new presentation trying to dispel some more myths that people keep spouting about visibility, wishlists, sales, and “the algorithm.” They actually posted the new presentation slides here which you can read and download here.  I heard the presentation and I wanted to provide some Continue Reading