Feel Confident marketing your game
If you look at the raw numbers, it seems like demos do not directly lead to wishlists. But demos are still the most powerful marketing tool for generating wishlists. Wait? What? Demo play stats are one of those weird paradoxes you have to wrap your mind around when you are Continue Reading
Let’s talk about Personal Calendar. Earlier this month, Valve raised the requirements to appear in Popular Upcoming from 7,000-ish wishlists to somewhere around 100,000 wishlists. In Valve’s words “The contents of this tab have been updated in response to player feedback in order to better capture the most anticipated releases Continue Reading
Monday was the first day of Steam Next Fest. Now that participating games have about 24 hours worth of data, the first question out of developer’s minds is “Is this normal?” I have been collecting wishlist and impression data from several past festivals and today I am announcing a little Continue Reading