Here is a list of my best posts to help you understand game marketing.
The answer the most common questions I get
Why am I not getting Wishlists? – This post covers the #1 question people ask me. I go through every causes of low wishlist rates systematically. Spoiler alert: basically most people have never done anything BIG and are just sending little tweets occasionally. That doesn’t work. So this blog post will help you solve the problem.
How to Market Your Indie Game (a 10 step plan) – This blog post I consider the “backbone” of my site. It leads you through the “meta” of marketing a game on steam and points you off to articles that go deeper into the subject.
Stairstep approach to indie game marketing – The world of marketing is so full of advice that if you were to attempt to do all of it you would die. Actually die. So this is my piece on what you should focus on for every step in your journey.
The Missing Middle – Your first game shouldn’t be your dream game. Neither should your second or third. Instead you should be making smaller, no-profitable games early before even considering working on a big multi-year project. Read why in this post.
Email marketing 101 – Running a mailing list properly is the number 1 thing that most indies need help with. They either don’t do it or are just treating it like a press release when their game launches. This is a missed opportunity. Here is your guide to doing it right.
External articles
How Steam users see your game – This is an exclusive article I wrote for Gamasutra. I run a 1×1 study with regular Steam users to understand why they buy the games they do. I love this one because it is a truly multimedia experience. You get to hear the frustration when they don’t understand what game they are looking at.