I love to provide as many resources as I can to game developers who are working hard to market their game. The following is every public (and semi public) talk I have given.
If you are interested in having me speak at your conference, podcast, or stream, please check out my about page for more information on how to contact me.
2024
How To Market A Game | Live Q&A for Inside2024 |
Gamecity Hamburg | The Importance of Genre on Steam |
XP Summit Toronto | The new Steam Meta |
Game Developer’s Conference (GDC 2024) | Steam Secrets |
How To Market A Game | Finding a publisher: Live Q&A |
Code Monkey | Game Marketing for SUCCESS! |
How To Market A Game | Steam Page Teardown for HTMAG Summer Sale Steam Page Teardown for HTMAG Summer Sale 2 Discord Live Call |
Indie Game Business | 30 Mistakes in 30 Minutes |
Cam Stoker | Steam Marketing Expert Reveals Algorithm Secrets |
2023
Kyle Banks Youtube Channel | Why are indie devs so obsessed with wishlists? |
LGIN – Living Game Intelligence Network | The Marketing Ladder on Steam |
Georgia Game Developers Association | Indie Success |
Kevin Kelly: Cool Tools | Cool Tools Show & Tell |
Make the Game with Matt Hackett (Video) | Steam Game Marketing GOLD |
Make the Game with Matt Hackett (Full Podcast) | Steam Game Marketing GOLD |
IMPRESS Mini Marketing Summit 2023 | Secrets of Steam’s Discovery Algorithm |
Game Developer Podcast (GDC Summer 2023) | Marketing Your Indie Game With Chris Zukowski |
2022
Schell Games: Dinner with the devs | Game Discoverability |
IGDA San Diego | Making and Marketing Games that players will love (Paywall) |
Indie Game Business | The 3 Things That Actually Impact How Well Your Game Sells |
GDC 2022 | Indie Soapbox, More than 1 game |
GDC 2022 | Game Demos Done Right |
GDC 2022 | Classic Game Postmortem: ‘Wolfenstein 3D’ (Achtung!) by John Romero (I was the second question asker at 34 min of the talk) |
GDC Masterclass | Advanced Steam Strategies for Game Studios and Publishers (Paywall) |
Game Marketing Ideas Spring Lecture Series | How to make demos (Paywalled, but your payment supports my work) Click to save 50% |
Game Marketing Ideas Spring Lecture Series | How to get wishlists (Paywalled, but your payment supports my work) Click to save 50% |
Game Marketing Ideas Spring Lecture Series | Your first game will fail (Paywalled, but your payment supports my work) Click to save 50% |
Georgia Game Developers Association | How to market a game in 2022 |
Talking Developers Podcast #4 | How to make the most out of Steams algorithm? |
HowToMarketAGame.com Talk | Steam Next Fest Live Q&A |
DiscoMTL 2022 | Live Steam Page Critique (Paywall) |
Hype Jam 2022 | Keynote: Jam kickoff |
Portugal Game Developers | How to market a game in 2022 |
Interactive Ontario | Optimizing Steam Marketing (Paywall) |
Indie Game Business | Free demos! The secret to instant visibility! |
NoClip | Experts Reveal the Tricks Behind Encouraging Steam Purchases & Wishlists |
Indie Game Business | How Can I Improve My Steam Page? |
Indie Game Movement Podcast | Holiday Episode (appear at 29 minute mark) |
2021
Seattle Indies | How to Sell a Game on Steam in 2021 |
Indie Game Business | How to spy on your competition to build your marketing plan |
IGDA New York | How to market a PC game in 2021 |
Jonas Tyroller | How To Sell More Games on Steam! (Store Page Optimization) |
Disco:MTL 2021 | Channel Mastery: IMGUR (Paywall) |
Taipei Game Developers Forum | How to study the market to anticipate your game’s success |
GDC Live! Podcast | Super Practical Indie Game Marketing with Chris Zukowski |
GDC 2021 | 30 Minute Steam Page Makeovers |
GDC 2021 | What to Expect With Your Launch? Sharing Concrete Data on Various Marketing Activities When Releasing Your Indie Game |
Gamescrunch | How to market a game 2021 |
Devgamm Fall 2021 | How to Market A PC Game |
Thousand Ant Podcast | How to pick the right type of indie game to make |
Indie Game Business | How To Market A Game: The AMA! |
2020
Indie Game Movement Podcast | How Indie Devs Can Understand and Influence Consumer Behavior |
GDC 2020 | What to Write So People Buy: Selling Your Game Without Feeling Sleazy |
GDC 2020 | Empathizing with Steam: How People Shop for Your Game |
Indie Game Business | 3 Ways To Understand Your Game’s Audience |
Game Dev London Podcast | How Solo Indie Devs Can Market Their Games |
Super Gamer Podcast | I Hope This Email Finds You Well with Chris Zukowski |
Saskatchewan Interactive | How to understand and impress your audience with better marketing |
Indie Game Business | How to market a game on Steam in 2020 |
Indie Game Movement Podcast | How to Leverage the Dev Community |
2019
Carl Lucas Show | 1 Screen Platformer |
Disco:MTL 2019 | The Joy of Email Marketing (Paywalled) |
GDC 2019 | Build Your Own Fan Club: How to Use Your Email List |
Creative Metaverse Podcast | Chris Zukowski (Video Game Marketing Consultant) |
2015
One Life Left | One Life Left vs Gamasutra GDC2015 Show |