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How To Market A Game

Feel Confident marketing your game

Month: January 2026

What the hell happened in 2025?

Posted On January 27, 2026February 1, 2026 By zukalous

Every January, I download a list of all the games that were released in the previous year and filter the list down to the games that earned at least 1000 reviews.Then I do a deep dive, look at their steam page, look at their screenshots, check the tags, and read Continue Reading

PC Gaming Has Changed Less Than You Think (12 examples)

Posted On January 15, 2026January 16, 2026 By zukalous

It feels like Steam is always changing. Every month there is some “hot new genre” rendering the game you are making completely out of date. But is that actually true? For a sanity check, I bought a 1993 edition of Computer Gaming World magazine just to remind myself of where Continue Reading

How many games were released in 2025?

Posted On January 8, 2026January 8, 2026 By zukalous

It is January so it is time for journalists to look up how many games were released last year and say “Too many games. Steam is oversaturated, <x> number of games released this year and most games got 0 visibility.” Here are the examples from last year So this is Continue Reading