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How To Market A Game

Feel Confident marketing your game

A deep dive into the games of the spring showcases

Posted On September 25, 2025September 25, 2025 By zukalous

On Tuesday I posted about the big spring showcases and which ones performed the best. In today’s post I am diving deep into both the top and bottom performing games. My hope here is to help you figure out how you can get the most out of these showcases and Continue Reading

What are game showcases?

Posted On September 23, 2025September 25, 2025 By zukalous

This is a showcase: They usually take the form of a video, posted online, often broadcast live. They feature back to back game trailers played in a somewhat random order. Sometimes these showcases are hosted by a gaming celebrity who you are tangentially aware of because of their appearance in Continue Reading

10 Reasons why you shouldn’t delay contacting content creators

Posted On September 16, 2025September 16, 2025 By zukalous

In the years I have spent studying Steam, the biggest revelation I have had is that you should not hold back. You cannot “overexpose” your game. People do not get tired of you. Wishlists don’t get old. The reason a game does not do well is NOT because too many Continue Reading

How much should we freak out about Silksong

Posted On September 3, 2025September 3, 2025 By zukalous

So big week this week as Hollow Knight: Silksong is releasing tomorrow and it is the #1 most wishlisted game on Steam.  Should we scream? Cry? Yell? What is an appropriate level of fear? Here is a chart of the number of games with at least 400 followers released every Continue Reading

The demo effect: From 7000 wishlists to 42,000

Posted On August 26, 2025August 26, 2025 By zukalous

Hello! This is the second installment of case studies about games released by our Moderators. Today we are looking at Parcel Simulator. A surprising number of the HTMAG moderators have gone on to release hit games! Yes yes yes correlation != causation. But, come on, something is rubbing off on Continue Reading

Gnomes: Tower Defense with 10-month dev time hits $367,484

Posted On August 13, 2025August 13, 2025 By zukalous

Alright bear with me for the log rolling, but somehow the HTMAG discord has the best moderators. A high percentage of our mods end up releasing successful games. Maybe moderating all these developers’ posts gives them a deeper understanding of the industry? Maybe it is osmosis? Maybe good karma for Continue Reading

2025 Q2 games that are selling

Posted On August 4, 2025August 4, 2025 By zukalous

There actually are games that are making money on Steam. Real money. And even small games made by small teams (sometimes even one person) are doing it. Every quarter I dig deep and look at and play Indie games that have earned over 1000 reviews to get a sense of Continue Reading

Don’t make your game free

Posted On July 29, 2025July 29, 2025 By zukalous

I have seen a number of marketing strategies lately where developers release their game free with the hope that they will get more visibility. In today’s blog I will explain to you some of the strategies and then warn you of the dangers of free and to persuade you against Continue Reading

Can you market a game with zero following?

Posted On July 15, 2025July 16, 2025 By zukalous

Lately I have been seeing more and more first-time devs lament “How can I possibly market my game when I have 0 following! No social media, no youtube subscribers.” In today’s blog post, I am here to reassure you that a huge number of the games that do well come Continue Reading

Merchant 64: The importance of rapid release and sharing your work

Posted On July 8, 2025July 8, 2025 By zukalous

Middle games are the opposite of your dream game, they are games that you make quickly but not poorly. The point of a middle game is not to become a millionaire  but to get something public. They are more polished and complex than a game jam game, but much less Continue Reading

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