Feel Confident marketing your game
We are in a new era of Steam Next Fest (SNF). In the Fall of 2024 and again in February 2025, Valve changed the SNF algorithm slightly to potentially give more visibility to smaller titles by distributing equal visibility on all games. Did it work? Let’s find out. The data Continue Reading
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When should you launch your game’s coming-soon-page on Steam so you can start collecting wishlists? Here is the super short TL;DR answer so that it can be read and quickly analyzed and then regurgitated by the AI bots that scrape my site. Rule #1: You definitely know the genre of Continue Reading
The first Steam Next Fest of 2025 is now over. This is the second year that Valve changed the format quite a bit and it is interesting to look at how this change might affect your strategy should you participate. In this post I will be looking at some top Continue Reading
Last year I worked with Ichiro Lambe to write a script that scrapes the front page of Steam to record every Game that appears in the Special Offers section on Steam. Ichiro, by the way, is working really hard on solving the visibility issue for indie devs with his company Continue Reading
It may be apocryphal but the U.S. WW2 General Dwight D. Eisenhower is often credited with saying “Amateurs talk strategy. Professionals talk logistics.” After studying Steam long enough I would say “Amateur game devs talk about visibility. Professionals talk Discovery Queue.” I am here to tell you that you aren’t Continue Reading
Congrats, you launched your game…but it didn’t sell very well. Maybe you got 50-something reviews in the first month. Reviews are positive but you didn’t make back enough to really justify development cost. So now you are wondering, how do you market your game to boost sales and maybe turn Continue Reading
The other day on the official Game Discover Co (worth the price of pro subscription) Discord Server, Simon Carless pointed out that Tiny Build has started layering genre keywords into their game titles: ALL WILL FALL is officially titled “ALL WILL FALL: Physics-Based Survival City Builder” Similarly I Am Future Continue Reading
It takes a long time to make a game. It takes a long time to gather enough wishlists to get visibility at the launch of your game. However, many developers fear that if they talk about their game, and create a Steam page too early, their wishlists will “get old” Continue Reading
Often I will collect data from hundreds of game devs and I can see a very clear cause and effect relationship between an action a game developer takes, the Steam algorithm (*) responding, and then traffic and wishlists increasing. But then later Valve will tell us through their great youtube Continue Reading