Feel Confident marketing your game
I have always wondered how to stay on the front page of Steam in Popular Upcoming / New & Trending the lontest. Launch on Weekends? Mondays? Seasonal Sales? January? December? So I built a little script that every day scrapes Steam’s front page launch widgets and records what games appeared Continue Reading
In many of my Q&As I get the same question: “We launched our game 2 months ago, sales were slow, what kind of marketing should we do now to start selling more copies?” My answer is, if it didn’t sell well in its first month, it never will. The game Continue Reading
Every year I do a deep dive into the games that found some sort of success on Steam in 2025. I want to discover what genres, what prices, and what art styles are in vogue? If you want to see the results of my research, join the private lecture which Continue Reading
Every January, I download a list of all the games that were released in the previous year and filter the list down to the games that earned at least 1000 reviews.Then I do a deep dive, look at their steam page, look at their screenshots, check the tags, and read Continue Reading
It feels like Steam is always changing. Every month there is some “hot new genre” rendering the game you are making completely out of date. But is that actually true? For a sanity check, I bought a 1993 edition of Computer Gaming World magazine just to remind myself of where Continue Reading
It is January so it is time for journalists to look up how many games were released last year and say “Too many games. Steam is oversaturated, <x> number of games released this year and most games got 0 visibility.” Here are the examples from last year So this is Continue Reading
I have interviewed lots of very successful devs who have achieved the indie dream of releasing a hit game that earned the respect of gamers worldwide and more importantly made an ungodly sum of money that means they never have to work again. One striking habit I see over and Continue Reading
The way I write the HowToMarketAGame blog is that I have this google doc titled “2025 Blog Ideas” and any time I hear about a weird marketing trick, see an interesting game, or see someone complain about something on Reddit I write down a sentence or two so that I Continue Reading
BALL x PIT is my favorite game of 2025. A lot of other people think so too because it is sitting at over 15,000 reviews. I like it because it has that juicy slot machine animation when you get a ball behind a line of enemies, it has that one-more-turn loop, Continue Reading
Jonas Tyroller released a fun free browser plugin that hides the number of Steam reviews a game has and you have to guess between 6 options. Then it tells you if you got it wrong. Here is a link for you to download it yourself and install it on your Continue Reading