Feel Confident marketing your game
There is this phrase that people use a lot online that goes something like “I am making a short game, you know, a game that respects a player’s time.” I am not sure where that phrase “respects your time” came from…there was this 2015 Kotaku article by Patrick Klepek called Continue Reading
I had the honor of getting interviewed by the legend Keven Kelley for his Cool Tools Youtube show and podcast. In my interview I talk a little bit about games marketing at the end, but it is mostly about my love of optimizing my trip through an airport. If the Continue Reading
Here is what I love about Steam and why I write so much about this platform – you can be a completely unknown dev (a twitter following of just over 3000), working on your first game, but if you target a long forgotten video game niche, you can quietly make Continue Reading
Last week was Steam Puzzle Fest and for the games that participated they got a ton of sales and wishlists. Here is puzzle and solitaire game guru Grey Alien Games reporting their success. The festival also showcases upcoming games and I also got to see some wishlist data Game Wishlists Continue Reading
We tell fans to “wishlist and follow.” We send them to this button. But really what do these buttons do after someone pushes them? The various ways that fans can interact with your game, your company, or your publisher is so complicated, I made this chart to try and explain Continue Reading
Let’s do a thought experiment: Most indie games make almost no money and what money they do make, Valve takes 30% for everyone and actually takes a lower percentage to games that earn $10 Million and $50 Million. I see a lot of people suggest that Valve should just wave Continue Reading
Here are two stories about what happens when the news for normal people covers indie games. Does it matter? Does it drive wishlists? TL;DR: No it does not help you to get covered by regular news. But please read because these are kinda funny stories. Story #1: What happens when Continue Reading
Any time I write a blog about what Genres that sell well on Steam I get responses that are like “The best thing you can do is just make what you know and love.” On its face that sounds like such good advice. I really really want to believe that. Continue Reading
IMPORTANT: The Prologue Trick is probably going away soon due to Steam’s changes to the Demo algorithms. You can read about the 2024 changes to the Steam demo algorithm in this blog post. I am leaving this post on the Prologue Trick up for posterity. Don’t expect that Valve will Continue Reading
Chat GPT-4 just dropped and it is causing people to say ridiculous things like we are all going to lose our jobs. Maybe I will lose my job? I guess I should figure that out. So I signed up for the $20 version of Chat-GPT 4 and I asked it Continue Reading