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How To Market A Game

Feel Confident marketing your game

zukalous

Why improving your Steam page matters

Posted On November 23, 2020November 23, 2020 By zukalous

A good Steam page is not necessary to have a hit game. I look at hundreds of Steam pages and I have to tell you that AAA, or big studio games usually have the least optimized pages: wrong tags, boring short descriptions, long long long trailers and screenshots that are Continue Reading

Steam 101: What Steam tags should I watch out for?

Posted On November 18, 2020November 18, 2020 By zukalous1 Comment

Last week I talked about tagging procedures on Steam (See Steam 101: How to Tag Your Game). Tagging is hard. I have found cases where well meaning indie devs incorrectly tag their game and inadvertent opt their game into a very selective subculture like some clueless tourist committing a faux-pas Continue Reading

Steam 101: How to tag your game

Posted On November 12, 2020November 12, 2020 By zukalouscomment

Today I want to cover something that people who are new to Steam often have a problem with: Tags. If you have a couple games on Steam this post might be a bit basic but stick around because there are always little tricks that are worth reviewing. Why bother? What Continue Reading

What a short stint as a political hack taught me about marketing video games

Posted On November 1, 2020November 2, 2020 By zukalouscomment

Elections are just giant, (thankfully) temporary marketing campaigns. When I was 22 I got my first exposure to marketing when I served a minor role on an insignificant state-wide campaign in Arizona. The position was minor but I learned a lot and I figure this year’s election would be a Continue Reading

Trends for Steam Capsule Design

Posted On October 28, 2020October 29, 2020 By zukalouscomment

Making a capsule that accurately captures the mood and feeling of your game and yet also attracts players is a very tricky thing. It is my belief that your capsule should be interesting but also should have subtle clues that signal players as to your game’s genre. If you look Continue Reading

What genres are players looking for on Steam?

Posted On October 19, 2020October 22, 2020 By zukalouscomment

I am compiling data for the Steam Autumn Festival that ended last week. If you had a game in the festival (or know someone who does) please fill out this form. One of the findings from the Summer Festival (which I wrote up here) is how much Steam prefers one Continue Reading

How much and when should you discount your game on Steam?

Posted On October 16, 2020October 16, 2020 By zukalouscomment

After your game launches on Steam there is a strange cyclical sales behavior that emerges. Every 8 weeks you can put your game on sale. When you do it triggers an email to everyone who wishlisted your game, which causes some of them to buy it. All those new purchases Continue Reading

How to Broadcast your game on Steam and get on the front page

Posted On October 5, 2020January 28, 2021 By zukalouscomment

On Steam you can broadcast video of your game live to your Steam page. It seems to be very effective in attracting viewers and increasing the number of wishlists In June I collected data on how many wishlists people got during the Steam Summer Festival. I asked participants whether they Continue Reading

I come in peace: Why indies are not competing against each other

Posted On October 1, 2020October 1, 2020 By zukalouscomment

Thousands of Steam games are released every year and the quality of them is constantly rising. Similarly, our customer base has a finite amount of time and can only play 1 game during that time. So why should I help you with your game’s marketing with this free blog since Continue Reading

What does Valve say you should do to sell your game on Steam?

Posted On September 20, 2020September 21, 2020 By zukalouscomment

Last week Valve’s Steam product team participated in a series of zoom-based closed-door Q&A’s. Typically Valve does these Q&As as part of major conferences… but we are in a different world now where those are not possible. The sessions were not recorded and I don’t think they will be shared Continue Reading

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