Feel Confident marketing your game
So everyone knows the CanYouPetTheDog twitter account. However, from multiple developers, I have heard that getting tweeted by them doesn’t really move wishlist numbers (well not enough to justify the hours it takes to add the code and art assets necessary for a pet-able dog). However, recently, multiple developers have Continue Reading
This post is Part 1 of my series of articles looking Early Access. To read part 2 all about Estimating EA success based on your EA launch numbers, click here. People always ask me, should I do Early Access? For first time developers, I almost always said no. Just release Continue Reading
In January of this year (2023) I did a little thought experiment: “how many games each year got at least 1000 reviews?” The Steam algorithm is basically a giant filter. When a game launches Steam looks at early sales and if it likes what it sees, the algorithm determines that Continue Reading
But first a word from the author This Thursday July 13th I am launching version 2.0 of my Wishlist & Visibility Master class. Here is a preview of the new class. The new version will launch at a deep discount. So you should definitely pick it up when it goes Continue Reading
This is a story about how 3 developers managed to make a massively multiplayer online shooter that gained over 800,000 wishlists before launch resulting in over 87,323 simultaneous players. In the 2 weeks since they launched, they sold 1,800,000 UNITS. This is one of those amazing successes for an indie Continue Reading
Tiny Glade In December of 2022, Anastasia Opara and Tomasz Stachowiak launched the Steam page for their beautiful castle building sandbox game Tiny Glade and earned 10,000 wishlists within 24 hours. Within 4 months, they earned even more and are now one of the top 50 wishlisted games on Steam Continue Reading
IMPORTANT: In early July I am launching Wishlist & Visibility Master class 2.0! To coincide with the exciting launch in July I will be putting the course on DEEP DISCOUNT. So, if you can wait, don’t buy it until July. Join my mailing list to find out the moment it Continue Reading
There is this phrase that people use a lot online that goes something like “I am making a short game, you know, a game that respects a player’s time.” I am not sure where that phrase “respects your time” came from…there was this 2015 Kotaku article by Patrick Klepek called Continue Reading
I had the honor of getting interviewed by the legend Keven Kelley for his Cool Tools Youtube show and podcast. In my interview I talk a little bit about games marketing at the end, but it is mostly about my love of optimizing my trip through an airport. If the Continue Reading
Here is what I love about Steam and why I write so much about this platform – you can be a completely unknown dev (a twitter following of just over 3000), working on your first game, but if you target a long forgotten video game niche, you can quietly make Continue Reading