Feel Confident marketing your game
Last week I updated the benchmarks with the latest data from the February Next Fest. In today’s post I wanted to look across the raw data and make some wild ass assumptions (somewhat supported by the data) and see what it means about where SNF is headed. The upper bounds Continue Reading
How well does DLC do? Answer: It scales with your game’s performance, but for games that will earn at least $10,000+ it is probably worth doing some minor supporter-style DLC in time for the launch of your game. If your game is on the path to making $150,000 or more, Continue Reading
I have always wondered how to stay on the front page of Steam in Popular Upcoming / New & Trending the longest. Launch on Weekends? Mondays? Seasonal Sales? January? December? So I built a little script that every day scrapes Steam’s front page launch widgets and records what games appeared Continue Reading
In many of my Q&As I get the same question: “We launched our game 2 months ago, sales were slow, what kind of marketing should we do now to start selling more copies?” My answer is, if it didn’t sell well in its first month, it never will. The game Continue Reading
Every year I do a deep dive into the games that found some sort of success on Steam in 2025. I want to discover what genres, what prices, and what art styles are in vogue? If you want to see the results of my research, join the private lecture which Continue Reading
Every January, I download a list of all the games that were released in the previous year and filter the list down to the games that earned at least 1000 reviews.Then I do a deep dive, look at their steam page, look at their screenshots, check the tags, and read Continue Reading
It feels like Steam is always changing. Every month there is some “hot new genre” rendering the game you are making completely out of date. But is that actually true? For a sanity check, I bought a 1993 edition of Computer Gaming World magazine just to remind myself of where Continue Reading
It is January so it is time for journalists to look up how many games were released last year and say “Too many games. Steam is oversaturated, <x> number of games released this year and most games got 0 visibility.” Here are the examples from last year So this is Continue Reading