Feel Confident marketing your game
In last week’s blog post I wondered, Are Indie Games Too Cheap? The basic finding was that AAA games keep rising, lower end Indie games are holding steady and upper tier Indies are consistently about ½ the price of a AAA game. Here is that in visual format. So let’s Continue Reading
The other day I was wondering if we really are selling indie games for too cheap. Using the Steam Analytics over at VGInsights I found the average price for every game released every year since non-valve games were allowed on Steam (2006). So what does it show? Way back in Continue Reading
Occasionally I am posting a mid-week all about some really cool things that indies are doing that are having real, tangible results. I hope it is inspiring and show you that there are things you can be doing to move your game forward. Twitter Trends Success On Monday I wrote Continue Reading
Many people think going viral is a random bolt of lightning that strikes some lucky individual. It is the lottery. It is magic. It is random! But in today’s blog I will walk you through the methodical campaign that Joe Henson used on twitter to make a 2-year-old game “go Continue Reading
This is my game on Steam that I launched back in 2019. Look at it! it has 221 Very Positive Reviews (88% of them are!). But Steam doesn’t give it any visibility. It has been stuck at 200-ish reviews for a year! Celeste is a similar enough game that I Continue Reading
I had a shocking realization this week: one of the reasons streamers decide whether or not to cover your game is based on how good or bad your Steam capsule is. Let me explain … In the book The Youtube Formula, streaming guru Derral Eves teaches aspiring youtubers the following: Continue Reading
Three times a year Steam throws an official Steam Next Fest where any game that is unreleased can participate. You can view the June 2022 Next Fest page here. As with the previous Next Festivals, I put out the call to all developers who participated to share their data with Continue Reading
Festivals, a mid-sized streamer playing your game, or a major article in PC Gamer can all earn your game around 1000 wishlists. It’s great when it happens! But you can’t count on those coming through. You are dependent on someone else. You have to convince each one of those gatekeepers Continue Reading
In today’s blog I want to show you how a few indies found an interesting way to get past the typical “first game funk” and actually launch a game quickly and make some real, sustainable money from it. I want to introduce you to the “fast follow.” Sometimes a game Continue Reading
This is the story of a developer who turned a simple side project into a game that earned more than half-a-million dollars in less than a week. Not only that, he did this after just 2 months of marketing and development. In today’s blog I am going to deconstruct the Continue Reading