Feel Confident marketing your game
Session link. In this talk Derek Lieu and Dana Trebella ran through some of the most common fallacies they encounter when marketing games. Fallacy: A well-made trailer will automatically get a lot of views False and most don’t go viral Same exactly trailers were posted on two spots and did Continue Reading
This talk was given by a lawyer. Don’t ask me anything about this. The speaker gave a disclaimer that this was not legal advice. Hire a lawyer. I am not a lawyer. I don’t anything about this either so don’t ask me. Hire a lawyer! link to talk description Speaker: Continue Reading
I write this from a hotel room 1 day before the start of GDC. I am in person, giving a talk on making demos and another secret soapbox rant. Every talk that I attend I am going to write up and post here on this blog. A super mini user Continue Reading
Last month Valve conducted a Q&A with the Slovak Game Developers Association. I love to watch these Valve Q&As because they bring a check to all my wild theorizing. I truly respect Valve for being so open. Their willingness to answer developer questions and allowing us to share our data Continue Reading
So you have some money for marketing! What should you spend it on? In this post I want to spend your money! But only on the stuff that is worth it. The assumption here is that you are a small studio. You are probably working on your first or second Continue Reading
Every 4 months Valve hosts their Steam Next Fest to showcase the games of the platform. It is free to enter, they accept anyone, and it gives you a ton of visibility. But because of that there are always a TON of games you have to compete with. From February Continue Reading
I don’t have to tell you that competition on Steam is stiff. It is hard to differentiate yourself with so many other games coming out every year. Also Steam is a very winner-take-all marketplace where there is one clear winner in the genre and a whole bunch of also-rans. Now Continue Reading
Last week I wrote a quick list of tips for tiktok that helped one indie game developer market their game. But their success is not a fluke. In the past week 3 more developers have had phenomenal success with TikTok earning views by millions and wishlists by the tens-of-thousands. This Continue Reading
Yes, TikTok works and is worth doing (for now.) For a long time Twitter has been every developer’s choice for top of the funnel social network for showcasing their game. But Twitter has become sclerotic (or maybe always was) and unless you have an adorably cute game, even your most Continue Reading
Intro I think there is a real hole in the Steam Marketplace for a different type of game that I found with Vampire Survivors. For years games have been moving up in quality and value. In this 2021 report more games are releasing in the $5 to $20 range. In Continue Reading