Feel Confident marketing your game
(Title art by Qui-Gon Jinnah who makes custom Steam Art. You can see his Patron here) I been interested in what most Steam users have been saying about the new Steam Library Release which turns an otherwise dull list of games into a beautiful showcase of box art. The update Continue Reading
The following is the methodology I used to run my user test of Steam. Goal I am an independent game developer who is not employed by Valve. I do have 1 pixel art platformer game (soon to be a second) on the Steam store and have earned money by selling Continue Reading
I love the Beatles. I also love the way they marketed their stuff back in the day and it has greatly influenced me. For instance they had a fan club in which they would “give give give.” Listen to this special Christmas album that was only given to members of Continue Reading
It’s numbing how many slides you see at GDC. Most blow over you like a late afternoon breeze. However there were some that made me sit upright and hoist my phone in the air like some sort of modern-day Statue of Liberty so that I could bring you this image. Continue Reading
CZ Note: This is a great talk because it covers one of my favorite topics: small actions that can make a big distance on the outcome of your game. Read this carefully as a list of todos. This is how most platforms are organized from a personnel standpoint. For example Continue Reading
Speaker: Steve Filby Link to talk Ask your self Why am I buying this game Who am I building this for Does this market exist Competitive analysts: Look at channels and trends based on what people are viewing. Websites for this are NoScope, Social Blade – use these to look Continue Reading
Speaker: Joel Dreskin Link to talk CZ Note: This talk focused on a strategy that was still was mostly based around heavy Press and PR and building “buzz” in anticipation of a big LAUNCH. There wasn’t most post-launch discussion in this talk. One of the big changes I am hearing Continue Reading
Speaker: David Wehle Session link here The First Tree is a fox game inspired by his own experiences with his family and his Father’s death. CZ Note: The interesting thing about this talk was that David worked alone and was very scrappy. He was not afraid to use pre-made purchased Continue Reading
Speaker: Mike Rose Company: No More Robots Link to talk here There was once that “One big thing”. It used to be Press then it was Twitch, then it was Youtubers Well community building never stopped being useful but right now it’s the one big thing again.It has always been Continue Reading
Speaker: Bennett Foddy and Zach Gage Talk link here The thing to understand about this talk is that these guys come from a line of academia which I love because their talks turn into a lecture that remind me of my days studying art history in college. So most of Continue Reading