Feel Confident marketing your game
The benefits of talking to people Digital platforms like Steam, Youtube and Twitter have made it so that you can market your game without having to actually talk to anyone. You can just post a link then hide while random strangers find your game and buy it. Or so you Continue Reading
In my last post I discussed “Anchors” which are the qualities of a game that make it familiar to audiences. It’s the complement to your game’s “hook” which is what makes your game unique. I have been thinking about how I could codify the Anchors for my upcoming games. Strangely, Continue Reading
Some of the most well trodden advice for indies is “define your hook.” A hook is what distinguishes your game from the rest. Superhot had “an FPS where time moves when you move.” This War of Mine had “not everyone is a soldier.” Untitled Goose Game had “you are a Continue Reading
My last game Return of the Zombie King was released just over 1 month ago. I am about to ship some new holiday content for it but I am already in pre-production for my next game. This means market research! BIG TIME. Let me walk you through what I am doing. Continue Reading
I just completed another round of Steam User observations. I am writing up my notes now and there will be a new analysis article very soon. For this round I ran it during the Halloween Steam Sale. Store-wide sales add a whole new layer of urgency to get people to Continue Reading
I was thinking about this tweet a lot last week You should really read his whole thread I write a lot about marketing. One worry I always have is that people will literally do everything I talk about. Which is impossible and not good for anyone. That fear is part Continue Reading
(Title art by Qui-Gon Jinnah who makes custom Steam Art. You can see his Patron here) I been interested in what most Steam users have been saying about the new Steam Library Release which turns an otherwise dull list of games into a beautiful showcase of box art. The update Continue Reading
The following is the methodology I used to run my user test of Steam. Goal I am an independent game developer who is not employed by Valve. I do have 1 pixel art platformer game (soon to be a second) on the Steam store and have earned money by selling Continue Reading
I love the Beatles. I also love the way they marketed their stuff back in the day and it has greatly influenced me. For instance they had a fan club in which they would “give give give.” Listen to this special Christmas album that was only given to members of Continue Reading
It’s numbing how many slides you see at GDC. Most blow over you like a late afternoon breeze. However there were some that made me sit upright and hoist my phone in the air like some sort of modern-day Statue of Liberty so that I could bring you this image. Continue Reading