Feel Confident marketing your game
I know I know I write about wishlists a lot. But, if you are a heart surgeon you have to talk about blood a lot too. Pre-release, wishlists are an integral factor in Steam visibility. After release, total sales are the most important factor. Sometimes people misinterpret my extensive writing Continue Reading
Today I am excited to have a guest post written by my friend Ryan K. Rigney who heads up marketing at Odyssey Interactive. You should definitely subscribe to his weekly newsletter for game developers, Push to Talk, which highlights people doing interesting work in and around games. There are many ways Continue Reading
I always say that the Steam player base is “hard core.” They love deep games with lots of content. They like UIs that are complex and cluttered. If you asked me for a screenshot that perfectly encapsulates the types of games that the Steam player base loves, it would be Continue Reading
On October 18th, 2022, a game developer named Blake (discord handle Tisbury) released Backrooms: Escape Together (BET) on Steam after having his Steam page live for only 2 weeks. During that 2 weeks he gathered only 500 wishlists. The game didn’t get into Popular Upcoming. or New & Trending. The Continue Reading
In today’s post I will explain how to get one of the biggest prizes on Steam: The Weekend Deal. Last week I wrote about the Steam Daily Deal which typically earns games $10,000- $70,000 during a 24-hour period of featuring. The Weekend Deal lasts during the four busiest days on Continue Reading
Everyone wants “exposure” for their game. Mostly, they just want their game pinned on the front page of Steam. In today’s blog I am diving deep into the way you get that front-page featuring in the form of the “Special Offers” section (Pictured below) but specifically Daily Deals! (I cover Continue Reading
I will be honest, I don’t get Early Access. Why would teams want to subject themselves to that exposure to the community with an unfinished game? How do you navigate having the game feel good and have enough content but not TOO much content? However, the Ghost Ship Games and Continue Reading
Spirit City: Lofi Sessions launched 1 week ago today and has already sold over 55,000 units. In fact, within the first 4 days it already sold 40,000 copies. The game is developed by Mooncube Games, a small, 3-person team from Montreal, Canada. The studio was created in 2021 by Keith Continue Reading
Success metrics Last month, the developers behind the Deep Rock Galactic Survivor (DRG:S) announced that they sold over 1,000,000 copies of their game since its February Launch. DRG:S is an survivor-like (aka action-roguelike) (aka bullet-heaven) (aka Vampire Survivors-like) spinoff of the mega-popular 2018 co-op FPS: Deep Rock Galactic. Shortly after Continue Reading
Every year, I look at how many games have launched and how many have reached “Real Steam” (which I arbitrarily pick as having 1000+ reviews.) This year I want to track it throughout the year. Are we on track to have a blockbuster year of hit games? Is AI going Continue Reading