zukalous

I decided to look at every single Steam game released in 2022 that earned at least 1000 reviews. There were under 500 indie games this year that reached that distinction (as of today). My intention was to understand what genres Steam shoppers really enjoy playing. In today’s blog I want Continue Reading

On November 15, 2022, ZERO Sievert Launched into Early Access with over 277,966 wishlists. By the first day 4485 Steam users were playing it simultaneously. And by the end of the week it earned $1,380,963.  It seems like such a simple 2D, pixel art shooter? How did this game achieve Continue Reading

Last Friday was the 1 year anniversary of Splattercat playing a little game name Vampire Survivors. The game went viral from there, getting covered by more and more streamers and selling millions of copies and becoming one of the most played games of 2022. Side Note: This genre is so Continue Reading

Happy New Year.  I want to start this year looking back at 2022. This is easy because Valve Released this really great tool called Steam Replay. The tool looks at your play history from 2022 and generates a report of the games you played and how you rank compared to Continue Reading

Tis the season of giving. You might be wondering how to give back to their fellow developers. Should you upvote their Reddit posts? Eh, kinda. Maybe retweeting their announce tweet? Eh, a bit… Should you buy a copy of their game and leave a review? Better. But, the best thing Continue Reading

Success on Steam is a hockey stick. The biggest games on Steam make so much more money than the games below it financially.  But, what if you want to earn just a “middle-class” income? You just want to make enough money to be comfortable while doing what you love (which Continue Reading

In my community and in my consulting practice I have had the privilege to watch a few developers launch wildly successful games. Marketing these best seller games feel different. Every day these games get hundreds, even thousands, of wishlists without doing much at all. These developers can post on Reddit Continue Reading

I guess twitter is dying. Maybe? I have seen a lot of people post “good bye” tweets that are basically “I am done here! Follow me on Instagram, Mastodon, and Tumblr where I will now be posting” These goodbye tweets remind me of the inscriptions we leave in the back Continue Reading

If you make a game trailer, the best thing that can possibly happen to you is to have the IGN youtube channel do an exclusive reveal of it. It will get seen by hundreds of thousands of very passionate gamers.IGN is basically the Johnny Carson of video games. If you Continue Reading