Many people think going viral is a random bolt of lightning that strikes some lucky individual. It is the lottery. It is magic. It is random! But in today’s blog I will walk you through the methodical campaign that Joe Henson used on twitter to make a 2-year-old game “go Continue Reading

This is my game on Steam that I launched back in 2019. Look at it! it has 221 Very Positive Reviews (88% of them are!). But Steam doesn’t give it any visibility. It has been stuck at 200-ish reviews for a year! Celeste is a similar enough game that I Continue Reading

I had a shocking realization this week: one of the reasons streamers decide whether or not to cover your game is based on how good or bad your Steam capsule is. Let me explain … In the book The Youtube Formula, streaming guru Derral Eves teaches aspiring youtubers the following: Continue Reading

Three times a year Steam throws an official Steam Next Fest where any game that is unreleased can participate. You can view the June 2022 Next Fest page here. As with the previous Next Festivals, I put out the call to all developers who participated to share their data with Continue Reading

Festivals, a mid-sized streamer playing your game, or a major article in PC Gamer can all earn your game around 1000 wishlists. It’s great when it happens! But you can’t count on those coming through. You are dependent on someone else. You have to convince each one of those gatekeepers Continue Reading

In today’s blog I want to show you how a few indies found an interesting way to get past the typical “first game funk” and actually launch a game quickly and make some real, sustainable money from it.  I want to introduce you to the “fast follow.”  Sometimes a game Continue Reading

This is the story of a developer who turned a simple side project into a game that earned more than half-a-million dollars in less than a week. Not only that, he did this after just 2 months of marketing and development.  In today’s blog I am going to deconstruct the Continue Reading

I talk to a lot of indie game developers through my game marketing discord, I consult, I review funding pitch documents, I do lots of Q&As, and one weird thing that I see a lot of indies do is say they are making a “casual” game. I hear the pitch Continue Reading

I recently wrote a blog about what genres sell well on Steam. It centered on some basic research I did where I looked at the total number of games released per genre graphed against the median income of them. This was the result: The findings were that the top sellers Continue Reading

A couple weeks ago I posted an interview with developer Dylan Gedig about the incredible success behind his game Peglin.  But looking backward, the game’s success didn’t always seem like such a sure thing. 2 years before the launch of Peglin, a very high quality game that combined Rogue-lite mechanics Continue Reading