Feel Confident marketing your game
A couple weeks ago I reviewed the data I collected from over 100 developers about what a normal, clickthrough and wishlist rate is during the “resting” periods when they are not doing any active promotion. The results of that were as follows: 🥉 0 – 40 wishlist / week🥈 15 Continue Reading
“You don’t have to run faster than the bear to get away. You just have to run faster than the guy next to you.” Jim Butcher So, you put your Steam page up nice and early, you have been marketing it and collecting wishlists, and you are almost done making Continue Reading
I have been doing this Steam thing for a while, and there are 4 possible levels of success your game can have. Here are the gross, lifetime earning tiers: 🥉 Bronze: $0 – $10,000This revenue bucket indicates that the game underperformed by most measures. I mean, if you made the Continue Reading
You work so hard getting fans to wishlist your game and then you check your numbers and you see a ton of deletes! It is so frustrating. Of course deletes are normal but is your game abnormally off-putting? Are you scaring away your potential fans? In 2021 I collected wishlist Continue Reading
So, everyone asks me “what is a normal, organic clickthrough rate?” Here it is: It is complicated. Let me back up, When you are featured in a festival or a streamer is covering your game, your traffic numbers are crazy high. But as soon as that heavy featuring is over, Continue Reading
Last weekend I attended my first PAX. My favorite thing there was that I finally met so many readers of the blog! If I met you, I had such a good time and thank you for saying “hi.” Now PAX is mostly for fans to be… well… fans. So it Continue Reading
I write about genre a lot. Genre and quality are the most important things that will determine how well your game does. This graph is in my most popular blog posts all about what genres are popular in 2022 and always causes my twitter engagement to go up when I Continue Reading
In last week’s blog post I wondered, Are Indie Games Too Cheap? The basic finding was that AAA games keep rising, lower end Indie games are holding steady and upper tier Indies are consistently about ½ the price of a AAA game. Here is that in visual format. So let’s Continue Reading
The other day I was wondering if we really are selling indie games for too cheap. Using the Steam Analytics over at VGInsights I found the average price for every game released every year since non-valve games were allowed on Steam (2006). So what does it show? Way back in Continue Reading
Occasionally I am posting a mid-week all about some really cool things that indies are doing that are having real, tangible results. I hope it is inspiring and show you that there are things you can be doing to move your game forward. Twitter Trends Success On Monday I wrote Continue Reading