Cross Promotion: The Benefits of Collaborating with Other Developers Speaker Philomena SchwabCo-founder & Game Designer Stray Fawn Studio This was the greatest marketing talk I saw at GDC this year. You should really do what Philomena is talking about here. These tactics will get you more wishlists, more sales. It Continue Reading

These are the high-level TL;DR notes of Derek Yu’s talk about the success and challenges of making Spelunky 2.  This talk really isn’t about marketing but Derek is a very rare designer who manages to make amazing games, write well, and can explain game design without getting too woo-woo or Continue Reading

This is my daily update for the GDC 2021 virtual conference. I will be doing this every day this week to try and bring you marketing-focused updates. Contract Killers: What Developers Should Eliminate From Their Publishing Agreement Speaker Tim Repa-Davies Plugged a mental health gaming organization Safe In Our World  Continue Reading

This is my daily update for the GDC 2021 virtual conference. I will be doing this every day this week to try and bring you marketing-focused updates. I don’t have time to watch more than 3 talks per day so if you don’t see one here it was because I Continue Reading

“How do I market a game” or “How do I get visibility” is the number one question on any r/gamedev Reddit, on any #General channel in a game development Discord. Here is my single starting point guide. I update this every year. Here is the 2024 edition of how to Continue Reading

From June 16th-June 22nd Steam ran their latest edition of the 3-times per year Steam Next Fest. It is a front page takeover festival where any developer can submit their game provided they haven’t appeared in a previous festival and are releasing within a year. If you didn’t see it, Continue Reading

This post is part of my mini-series where I post small details I found while digging through the mountain of wishlist data my community gave me as part of the Steam Study that I am presenting as part of GDC 2021. The talk is scheduled for July 19th We are Continue Reading

Wishlist Wednesday Post: I just concluded a major survey where I asked as many game developers as I could to submit their wishlist history so that I could analyze it for trends for what ACTUALLY works when marketing your game. My findings were presented as part of GDC 2021 which Continue Reading

Hey Steam Next Fest is in progress! It started on Wednesday and continues until June 22nd. Festivals such as this one are one of the best ways to earn wishlists when marketing your game. So it is super important to get it right. And one of the most critical components Continue Reading