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How To Market A Game

Feel Confident marketing your game

My advice to AAA-developers trying to make indie games

Posted On November 6, 2023November 28, 2024 By zukalous

8 Quick Tips That Could Save Your Studio’s Life It is so sad to see all the AAA layoffs. I am so sorry if you were affected.  If you need a slight bit of consolation, there was some research that the folks at Freakanomics did where they studied people who were Continue Reading

Deconstructing the underwhelming launch of a automation builder game

Posted On October 31, 2023November 1, 2023 By zukalous

I write a lot about games that succeed. For example, you can read about the millions made by Peglin, Tape 2 Tape, Cosmoteer, Battlebit, and Dwarves here. But there is always that one guy that yells “SURVIVORSHIP BIAS!” because I never cover the games that don’t succeed.  One of the Continue Reading

The other game that succeeded during the Starfield launch

Posted On October 23, 2023October 23, 2023 By zukalous

Starfield Launched on September 6th, 2023. It will arguably be one of the biggest launches this year. I have written about how I think Indies over-emphasize their release date and are overly cautious when it comes to launching along side a AAA release. In today’s blog I want to look Continue Reading

What does it take to get in the Discovery Queue?

Posted On October 16, 2023October 16, 2023 By zukalous

Intro In a previous blog post, I introduced you to the Discovery Queue (DQ). DQ is a very important widget which is how top tier games get lots of traffic (Read that post here.) In short, if you drive a TON of traffic from outside of Steam (like youtube, twitter, Continue Reading

14 Reasons why every indie game developer should make at least one horror game

Posted On October 2, 2023December 4, 2023 By zukalous

Look, indie game development is hard. Really, really hard. We get 0 visibility and they are very hard to make. So I am making a plea to all indie game developers who want to do this full time, please please please make at least 1 horror game.  I know! I Continue Reading

The missing middle in game development

Posted On September 28, 2023September 28, 2023 By zukalous

What is the Missing Middle? Other than he is my total hero, and he was born and he was raised in my hometown, I wanted to interview John Romero to try and solve the modern indie game development paradox.  The paradox goes like this… When John Romero was making games Continue Reading

John Romero on his book Doom Guy and developing games at a small scale

Posted On September 25, 2023September 26, 2023 By zukalous

I think the biggest reason so many indie games “fail” is that teams enter into making huge, overly ambitious projects that take years to release before they are ready. Indie teams do not spend enough time making smaller (and less profitable) games first before transitioning to multi-year projects.  I know Continue Reading

Early Access Tips Part 3

Posted On September 19, 2023September 19, 2023 By zukalous

This is my 3rd and Final Early access data deep dive where I look at the games that have had an early access release on Steam. Here is part 1 where I wondered how many games participate in EA and part 2 where I estimated how well you will do Continue Reading

Three inspiring marketing success stories

Posted On September 11, 2023September 11, 2023 By zukalous

Indie game development is hard and at times it seems like nothing works or everything that used to work no longer does any more.  In today’s post I wanted to show off 3 games and 3 marketing campaigns that achieved huge successes in terms of wishlists or sales. Best of Continue Reading

Killing the myths behind Steam’s visibility

Posted On September 4, 2023September 11, 2023 By zukalous

Steam has been rolling out a new presentation trying to dispel some more myths that people keep spouting about visibility, wishlists, sales, and “the algorithm.” They actually posted the new presentation slides here which you can read and download here.  I heard the presentation and I wanted to provide some Continue Reading

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