Feel Confident marketing your game
Last week was Steam Puzzle Fest and for the games that participated they got a ton of sales and wishlists. Here is puzzle and solitaire game guru Grey Alien Games reporting their success. The festival also showcases upcoming games and I also got to see some wishlist data Game Wishlists Continue Reading
We tell fans to “wishlist and follow.” We send them to this button. But really what do these buttons do after someone pushes them? The various ways that fans can interact with your game, your company, or your publisher is so complicated, I made this chart to try and explain Continue Reading
Let’s do a thought experiment: Most indie games make almost no money and what money they do make, Valve takes 30% for everyone and actually takes a lower percentage to games that earn $10 Million and $50 Million. I see a lot of people suggest that Valve should just wave Continue Reading
Here are two stories about what happens when the news for normal people covers indie games. Does it matter? Does it drive wishlists? TL;DR: No it does not help you to get covered by regular news. But please read because these are kinda funny stories. Story #1: What happens when Continue Reading
Any time I write a blog about what Genres that sell well on Steam I get responses that are like “The best thing you can do is just make what you know and love.” On its face that sounds like such good advice. I really really want to believe that. Continue Reading
IMPORTANT: The Prologue Trick is probably going away soon due to Steam’s changes to the Demo algorithms. You can read about the 2024 changes to the Steam demo algorithm in this blog post. I am leaving this post on the Prologue Trick up for posterity. Don’t expect that Valve will Continue Reading
Chat GPT-4 just dropped and it is causing people to say ridiculous things like we are all going to lose our jobs. Maybe I will lose my job? I guess I should figure that out. So I signed up for the $20 version of Chat-GPT 4 and I asked it Continue Reading
How do I get visibility on my game? I surveyed over 100 games to see where their wishlists came from and this was the result In order of effectiveness it is For more information on Tiktok, check out these links Does Instagram work? Nope. I don’t know why but I Continue Reading
Last GDC I gave a talk about how to design a demo (You can view it for free on the GDC Vault here). I think a demo is one of the most important keys to unlocking extra visibility for your game. In the talk I recommend 2 big things: But, Continue Reading
Aka: The Robert Muldoon theory of genre breakout hits Raptors never attack the same place twice. They were testing the fences for weaknesses systematically. They remember. Robert Muldoon This is one of my favorite parts of one of my favorite movies. BTW Robert Muldoon never skips leg day. That guy Continue Reading