Your game’s genre and graphic style is the biggest determinant of your game’s potential success. Marketing decisions such as whether you use twitter or tiktok don’t matter as much as the type of game you make.  Game development has thousands of these tiny risky pitfalls that don’t seem like a Continue Reading

Indie game developers spend a whole lot of time trying to figure out their launch day. I think part of the reason is because you can’t control whether a streamer covers you or how many wishlists you can get on a day BUT if you enter a date into Steamworks, Continue Reading

I recommend that developers post their Steam page as soon as they have these 3 things: It is important to have as much time as possible to build your steam community and collect wishlists, even though your game might be years away from release,  One of the most common arguments Continue Reading

Last week I wrote about the marketing campaign of ZERO Sievert. Here is the wishlist chart showing off all the key marketing beats: I was fortunate enough to consult for the Modern Wolf team as their launch strategist. What does that job even that mean? 99% of that impressive wishlist Continue Reading

I decided to look at every single Steam game released in 2022 that earned at least 1000 reviews. There were under 500 indie games this year that reached that distinction (as of today). My intention was to understand what genres Steam shoppers really enjoy playing. In today’s blog I want Continue Reading

On November 15, 2022, ZERO Sievert Launched into Early Access with over 277,966 wishlists. By the first day 4485 Steam users were playing it simultaneously. And by the end of the week it earned $1,380,963.  It seems like such a simple 2D, pixel art shooter? How did this game achieve Continue Reading

Last Friday was the 1 year anniversary of Splattercat playing a little game name Vampire Survivors. The game went viral from there, getting covered by more and more streamers and selling millions of copies and becoming one of the most played games of 2022. Side Note: This genre is so Continue Reading

Happy New Year.  I want to start this year looking back at 2022. This is easy because Valve Released this really great tool called Steam Replay. The tool looks at your play history from 2022 and generates a report of the games you played and how you rank compared to Continue Reading

Tis the season of giving. You might be wondering how to give back to their fellow developers. Should you upvote their Reddit posts? Eh, kinda. Maybe retweeting their announce tweet? Eh, a bit… Should you buy a copy of their game and leave a review? Better. But, the best thing Continue Reading

Success on Steam is a hockey stick. The biggest games on Steam make so much more money than the games below it financially.  But, what if you want to earn just a “middle-class” income? You just want to make enough money to be comfortable while doing what you love (which Continue Reading