Feel Confident marketing your game
This week I turn 40. I have had 3 career changes, had at least 8 different employers, probably twice as many managers. Here is a list of 40 things I have learned along the way. I am not saying all these are right, they have just guided me when I Continue Reading
You marketing your game on Facebook? You using Twitter? Have a mailing list? Discord too I bet. Which one is your preferred one? Which one does best? Don’t know?You should stress test it. What is a stress test? To perform a stress test, you send out a simple call to Continue Reading
Today is the first day of the “Love Indies” event organized by Hannah Flynn and Failbetter games. Starting tomorrow, take the #LoveIndies challenge. Answer all 12 prompts during the event and claim a charming little #LoveIndies enamel pin! Make a thread, post a blog – answer however you like. Here’s Continue Reading
If you have a game on Steam you probably got the notification that the Summer Sale is just around the corner. The Summer and Winter sales drive the most post-launch purchases of your game. Great! Is your page ready for all this traffic? If you haven’t touched your page in Continue Reading
I talk a lot about how users are very precise in their genres and have expectations. Watch this if you haven’t see me rant about it. Read this negative review that I pulled from a game that has had a rocky launch: I walked in thinking a fun, open world, Continue Reading
Today I just wanted to share some talks that I haven’t seen anyone talk about or post on social media and it is a shame because they are really good. They come from the Montreal Discoverability Summit that occurs every summer. This summit was where I actually got my start Continue Reading
Probably not. A couple weeks ago I wrote about the “prologue” trend of putting up a free “demo” version of a game and then having a full version available for sale. Last week the developers of WarriOrb released a game that had a prologue. And it didn’t do as well Continue Reading
Hey I hope you are staying healthy and taking the proper self-care. I know I have been feeling really anxious not just because of the pandemic but also because of my own work. I know I am not as productive as I was pre-pandemic. Part of it comes to the Continue Reading
Not sure if you know, but I have a Discord server. I have been so excited to see people asking really good questions and posting really good answers over there. If you are not over there yet, come on in. Here is a link to my Discord. Side note, this Continue Reading
In my steam research, I saw over and over how important an interesting capsule image was. A good one was a mouse magnet. The participants I observed couldn’t help but hover over some capsules so that the tooltip appeared with the screenshots and tags. This was the first step in Continue Reading