Feel Confident marketing your game
A couple weeks ago I reviewed the data I collected from over 100 developers about what a normal, clickthrough and wishlist rate is during the “resting” periods when they are not doing any active promotion. The results of that were as follows: 🥉 0 – 40 wishlist / week🥈 15 Continue Reading
“You don’t have to run faster than the bear to get away. You just have to run faster than the guy next to you.” Jim Butcher So, you put your Steam page up nice and early, you have been marketing it and collecting wishlists, and you are almost done making Continue Reading
I write about genre a lot. Genre and quality are the most important things that will determine how well your game does. This graph is in my most popular blog posts all about what genres are popular in 2022 and always causes my twitter engagement to go up when I Continue Reading
Many people think going viral is a random bolt of lightning that strikes some lucky individual. It is the lottery. It is magic. It is random! But in today’s blog I will walk you through the methodical campaign that Joe Henson used on twitter to make a 2-year-old game “go Continue Reading
This is my game on Steam that I launched back in 2019. Look at it! it has 221 Very Positive Reviews (88% of them are!). But Steam doesn’t give it any visibility. It has been stuck at 200-ish reviews for a year! Celeste is a similar enough game that I Continue Reading
Three times a year Steam throws an official Steam Next Fest where any game that is unreleased can participate. You can view the June 2022 Next Fest page here. As with the previous Next Festivals, I put out the call to all developers who participated to share their data with Continue Reading
In today’s blog I want to show you how a few indies found an interesting way to get past the typical “first game funk” and actually launch a game quickly and make some real, sustainable money from it. I want to introduce you to the “fast follow.” Sometimes a game Continue Reading
This is the story of a developer who turned a simple side project into a game that earned more than half-a-million dollars in less than a week. Not only that, he did this after just 2 months of marketing and development. In today’s blog I am going to deconstruct the Continue Reading
I talk to a lot of indie game developers through my game marketing discord, I consult, I review funding pitch documents, I do lots of Q&As, and one weird thing that I see a lot of indies do is say they are making a “casual” game. I hear the pitch Continue Reading
Last week I looked at the incredibly amazing launch of Peglin which earned over 1 million dollars in 1 week. This week I am taking a look at Ravenous Devils which also did very well earning almost $200,000 gross in its first two weeks. But first the numbers: Launch Date: Continue Reading