Feel Confident marketing your game
Here is what I love about Steam and why I write so much about this platform – you can be a completely unknown dev (a twitter following of just over 3000), working on your first game, but if you target a long forgotten video game niche, you can quietly make Continue Reading
Last week was Steam Puzzle Fest and for the games that participated they got a ton of sales and wishlists. Here is puzzle and solitaire game guru Grey Alien Games reporting their success. The festival also showcases upcoming games and I also got to see some wishlist data Game Wishlists Continue Reading
Here are two stories about what happens when the news for normal people covers indie games. Does it matter? Does it drive wishlists? TL;DR: No it does not help you to get covered by regular news. But please read because these are kinda funny stories. Story #1: What happens when Continue Reading
Chat GPT-4 just dropped and it is causing people to say ridiculous things like we are all going to lose our jobs. Maybe I will lose my job? I guess I should figure that out. So I signed up for the $20 version of Chat-GPT 4 and I asked it Continue Reading
How do I get visibility on my game? I surveyed over 100 games to see where their wishlists came from and this was the result In order of effectiveness it is For more information on Tiktok, check out these links Does Instagram work? Nope. I don’t know why but I Continue Reading
On November 15, 2022, ZERO Sievert Launched into Early Access with over 277,966 wishlists. By the first day 4485 Steam users were playing it simultaneously. And by the end of the week it earned $1,380,963. It seems like such a simple 2D, pixel art shooter? How did this game achieve Continue Reading
Tis the season of giving. You might be wondering how to give back to their fellow developers. Should you upvote their Reddit posts? Eh, kinda. Maybe retweeting their announce tweet? Eh, a bit… Should you buy a copy of their game and leave a review? Better. But, the best thing Continue Reading
In my community and in my consulting practice I have had the privilege to watch a few developers launch wildly successful games. Marketing these best seller games feel different. Every day these games get hundreds, even thousands, of wishlists without doing much at all. These developers can post on Reddit Continue Reading
If you make a game trailer, the best thing that can possibly happen to you is to have the IGN youtube channel do an exclusive reveal of it. It will get seen by hundreds of thousands of very passionate gamers.IGN is basically the Johnny Carson of video games. If you Continue Reading
On September 30th the CEO of Raw Fury tweeted that Dome Keeper (think Dig Dug meets Missile Command) earned $1 million within a day of its launch: It is an amazing success story from a team of only two full time developers. This story was interesting because many first-time indies Continue Reading