Feel Confident marketing your game
8 Quick Tips That Could Save Your Studio’s Life It is so sad to see all the AAA layoffs. I am so sorry if you were affected. If you need a slight bit of consolation, there was some research that the folks at Freakanomics did where they studied people who were Continue Reading
Starfield Launched on September 6th, 2023. It will arguably be one of the biggest launches this year. I have written about how I think Indies over-emphasize their release date and are overly cautious when it comes to launching along side a AAA release. In today’s blog I want to look Continue Reading
Intro In a previous blog post, I introduced you to the Discovery Queue (DQ). DQ is a very important widget which is how top tier games get lots of traffic (Read that post here.) In short, if you drive a TON of traffic from outside of Steam (like youtube, twitter, Continue Reading
When I surveyed the guests on the HTMAG Discord, one of the most consistent feedback items I received was that people are tired of the debate as to whether success in game development comes down to luck or skill. Nobody has ever successfully won this debate and everyone else listening Continue Reading
What is the Missing Middle? Other than he is my total hero, and he was born and he was raised in my hometown, I wanted to interview John Romero to try and solve the modern indie game development paradox. The paradox goes like this… When John Romero was making games Continue Reading
Indie game development is hard and at times it seems like nothing works or everything that used to work no longer does any more. In today’s post I wanted to show off 3 games and 3 marketing campaigns that achieved huge successes in terms of wishlists or sales. Best of Continue Reading
How games get real visibility One of the negative side effects about my writing about amazing success is that developers who are just starting out can see games getting 100s of wishlists a day (that is not hyperbole) while they are stuck getting 1-3 per day. To a new developer Continue Reading
A couple weeks ago I presented a very high level look at Early access. What I found was that for some games it was actually better to release in Early Access (and go full 1.0) that it was to just launch in full you can read the full analysis here. Continue Reading
But first a word from the author This Thursday July 13th I am launching version 2.0 of my Wishlist & Visibility Master class. Here is a preview of the new class. The new version will launch at a deep discount. So you should definitely pick it up when it goes Continue Reading
IMPORTANT: In early July I am launching Wishlist & Visibility Master class 2.0! To coincide with the exciting launch in July I will be putting the course on DEEP DISCOUNT. So, if you can wait, don’t buy it until July. Join my mailing list to find out the moment it Continue Reading