Feel Confident marketing your game
Steam provides tons of stats and performance metrics – more than any other platform. But as much as they do, you could never actually close the loop on whether people were wishlisting your game. So for instance if you were doing a big marketing push and hired streamers, were sending Continue Reading
Last week, three Valve employees who work directly on Steam did a Q&A about the current state of the platform. The event was hosted on the Game Production Community Discord server. The event was organized by Juney Dijkstra who is a Portfolio Manager at Paradox Interactive. You should follow here. Continue Reading
Last week it was leaked that Microsoft is in negotiations to buy Discord for a reported 10 Billion Dollars. Discord is one of the best mid-funnel marketing channels that we game makers have to directly contact people who have heard about our game but are still on the fence and Continue Reading
Twitter recently acquired Revue – a service that allows you to run an email list for free. Is it any good? For the last month, I tried it out. I migrated my list over to Revue and sent 3 of my weekly newsletters from it instead of through my typical Continue Reading
Valve held its third Steam festival at the start of February 2021. You can see it here. As with all festivals I tracked down as many devs as I could to share with me their game’s performance during the festival. How many wishlists, how many impressions how many visits. The Continue Reading
There is no hyperbole that I can offer when I say that Valheim is a success. You can read stories like this one for that kind of info However, I can offer you a deconstruction of their marketing efforts to help you learn how to get 1/10th of their success. Continue Reading
So last week I wrote a post about how to get more Twitter followers. The short answer to get more followers: Do cool stuff outside of Twitter and then when you get attention for that cool stuff, direct them to follow you on Twitter. But there is one question that Continue Reading
One of the most common questions I get is “how do I get more twitter followers?” Or “I tweet and I tweet but I only have like 30 followers. What am I doing wrong?” It is totally frustrating. I get it. Most people seeking advice get too focused on the Continue Reading
Do you ever look at popular games and think “How did they do it?” Why are they so popular? How can I do that too? Should I be Tweeting more? (Hint: probably not). I want to teach you a couple tricks to deconstruct how those popular games get so damn Continue Reading
Probably not. But you should still start small. In my last post I implored those of you who have never released a game to just focus on getting something, anything, out! Work towards small, quick wins. Not every game needs to be a multi-year struggle that causes an existential crisis. Continue Reading