There is no hyperbole that I can offer when I say that Valheim is a success. You can read stories like this one for that kind of info However, I can offer you a deconstruction of their marketing efforts to help you learn how to get 1/10th of their success. Continue Reading

So last week I wrote a post about how to get more Twitter followers. The short answer to get more followers: Do cool stuff outside of Twitter and then when you get attention for that cool stuff, direct them to follow you on Twitter.  But there is one question that Continue Reading

One of the most common questions I get is “how do I get more twitter followers?” Or “I tweet and I tweet but I only have like 30 followers. What am I doing wrong?” It is totally frustrating. I get it. Most people seeking advice get too focused on the Continue Reading

Do you ever look at popular games and think “How did they do it?” Why are they so popular? How can I do that too? Should I be Tweeting more? (Hint: probably not). I want to teach you a couple tricks to deconstruct how those popular games get so damn Continue Reading

Probably not. But you should still start small. In my last post I implored those of you who have never released a game to just focus on getting something, anything, out! Work towards small, quick wins. Not every game needs to be a multi-year struggle that causes an existential crisis. Continue Reading

Three years ago I wrote a post for first-time game devs on how to actually finish a game. I outlined what a “small” game was and how to actually accomplish it. The TL;DR of my advice was basically make a game that plays like one released pre-1981. Focus on simple Continue Reading

(Or really any sale but the winter sale is what is happening right now) We are about 1 week into the Steam Winter sale. You probably sent out the obligatory “My game is on sale for X% off” tweet right? Well you are not done yet. Here are 5 things Continue Reading

Today I wanted to share with you the inspiring story of how the developer of Kingdom Workshop methodically updated his Steam page’s tags and capsule art to improve from a meager 5-wishlists-a-day to a healthy 20-a-day. Look at this graph of his game’s wishlist history during 2020. Can you see Continue Reading

In October Steam hosted its second festival featuring unreleased games. You can still see the page here. I reached out to as many developers who appeared in the festival to see if they would share their numbers with me with the goal of understanding how the festival does in promoting Continue Reading

A good Steam page is not necessary to have a hit game. I look at hundreds of Steam pages and I have to tell you that AAA, or big studio games usually have the least optimized pages: wrong tags, boring short descriptions, long long long trailers and screenshots that are Continue Reading