Feel Confident marketing your game
Last week, three Valve employees who work directly on Steam did a Q&A about the current state of the platform. The event was hosted on the Game Production Community Discord server. The event was organized by Juney Dijkstra who is a Portfolio Manager at Paradox Interactive. You should follow here. Continue Reading
Last week it was leaked that Microsoft is in negotiations to buy Discord for a reported 10 Billion Dollars. Discord is one of the best mid-funnel marketing channels that we game makers have to directly contact people who have heard about our game but are still on the fence and Continue Reading
There is no hyperbole that I can offer when I say that Valheim is a success. You can read stories like this one for that kind of info However, I can offer you a deconstruction of their marketing efforts to help you learn how to get 1/10th of their success. Continue Reading
One of the most common questions I get is “how do I get more twitter followers?” Or “I tweet and I tweet but I only have like 30 followers. What am I doing wrong?” It is totally frustrating. I get it. Most people seeking advice get too focused on the Continue Reading
Last week I talked about tagging procedures on Steam (See Steam 101: How to Tag Your Game). Tagging is hard. I have found cases where well meaning indie devs incorrectly tag their game and inadvertent opt their game into a very selective subculture like some clueless tourist committing a faux-pas Continue Reading
Elections are just giant, (thankfully) temporary marketing campaigns. When I was 22 I got my first exposure to marketing when I served a minor role on an insignificant state-wide campaign in Arizona. The position was minor but I learned a lot and I figure this year’s election would be a Continue Reading
This past week everyone has been talking about the “out of no where” “overnight” success of Among Us. If you haven’t seen the chatter, check out this and this great analysis from Simon Carless. Also look at this graph of reviews. This is hockey-stick growth. Basically, Among Us is made Continue Reading
Yes, marketing is yelling “buy my game” at potential buyers. However. most developers who are new to marketing stop there. In today’s blog, I am going to tell you about the other people you need to be marketing your game to because they will help you amplify your message and Continue Reading
Hey it was GDC 2020 Summer edition last week. I got a free pass because I gave these two talks during the GDC March edition. I managed to watch 3 marketing talks that I thought you would find interesting and wrote up my notes. A Step-by-Step Guide to Building Steam Continue Reading
I talk a lot about how users are very precise in their genres and have expectations. Watch this if you haven’t see me rant about it. Read this negative review that I pulled from a game that has had a rocky launch: I walked in thinking a fun, open world, Continue Reading