Feel Confident marketing your game
Reddit is hard. You have to get the tone just right otherwise people call you out for self-promo. You also rarely get more than a title and a description to talk about your game. And just having a cool game is not enough – you need a GIF that has Continue Reading
On the first of October 2021, solo-developer-studio Two Star games posted an announcement trailer for their horror game Choo-Choo Charles (CCC) The trailer, the corresponding tweet, and the tiktok video went thermo-nuclear and Choo-Choo Charles earned over 85,000 wishlists and becoming the #131 most wishlisted upcoming game on Steam by Continue Reading
I do a lot of Q&As and many questions I get are like “Well game <X> came out of nowhere without any marketing and it did ok, so why even bother?” That feeling totally makes sense! There are games released every month that come out of nowhere and rocket up Continue Reading
Today, I launched a new site… Meet GameMarketingIdeas.com. Most developers are good at making games but have no experience marketing them. They don’t know where to start. All the time I hear something like “What should I tweet about?” “What do I write in my newsletter?” “How do I go Continue Reading
The atomic unit of GDC is not talks, not speakers, it is the slide. Back when we used to do in-persons-talks there would always be this moment where an awesome slide would be shown and a dozen hands from the crowd would shoot up with cell-phone in hand to snap Continue Reading
Cross Promotion: The Benefits of Collaborating with Other Developers Speaker Philomena SchwabCo-founder & Game Designer Stray Fawn Studio This was the greatest marketing talk I saw at GDC this year. You should really do what Philomena is talking about here. These tactics will get you more wishlists, more sales. It Continue Reading
“How do I market a game” or “How do I get visibility” is the number one question on any r/gamedev Reddit, on any #General channel in a game development Discord. Here is my single starting point guide. I update this every year. Here is the 2024 edition of how to Continue Reading
Let’s say you are running a beta or trying to get feedback on your game. There is one question I always recommend my clients ask “Would you recommend this game to a friend?” It sounds very simple, but it is one of the best ways to get an honest assessment Continue Reading
You might have heard that I created an online class all about the things you need to do to create a Steam page. Check it out here: How To Make A Steam Page. A lot of students (before and after taking the class) ask me, ask me “Do I really Continue Reading
Steam provides tons of stats and performance metrics – more than any other platform. But as much as they do, you could never actually close the loop on whether people were wishlisting your game. So for instance if you were doing a big marketing push and hired streamers, were sending Continue Reading