zukalous

Here is the problem, you have released a game, or will soon release one and you have thousands of wishlists. At best you can expect about 20% of them to convert during your first week. But what about the other 80%? Those wishlists represent thousands of people who have expressed Continue Reading

My blog last week (How Steam works against small games) was a deep dive into all the ways the Steam algorithm works against the “rapid release” strategy. The corresponding twitter thread I wrote blew up and was pretty much my most viral thread in over a year. Note that last Continue Reading

Today, I launched a new site… Meet GameMarketingIdeas.com.  Most developers are good at making games but have no experience marketing them. They don’t know where to start. All the time I hear something like  “What should I tweet about?” “What do I write in my newsletter?” “How do I go Continue Reading

The atomic unit of GDC is not talks, not speakers, it is the slide. Back when we used to do in-persons-talks there would always be this moment where an awesome slide would be shown and a dozen hands from the crowd would shoot up with cell-phone in hand to snap Continue Reading

Charm Your Communities Speaker: Victoria Tran – Community Director Innersloth Victoria Tran is the amazing director behind the community at Among Us developer Innersloth. She also used to work at Kitfox Games and I helped her a while back on their email newsletter for Boyfriend Dungeon. What is charming your Continue Reading

Cross Promotion: The Benefits of Collaborating with Other Developers Speaker Philomena SchwabCo-founder & Game Designer Stray Fawn Studio This was the greatest marketing talk I saw at GDC this year. You should really do what Philomena is talking about here. These tactics will get you more wishlists, more sales. It Continue Reading

These are the high-level TL;DR notes of Derek Yu’s talk about the success and challenges of making Spelunky 2.  This talk really isn’t about marketing but Derek is a very rare designer who manages to make amazing games, write well, and can explain game design without getting too woo-woo or Continue Reading

This is my daily update for the GDC 2021 virtual conference. I will be doing this every day this week to try and bring you marketing-focused updates. Contract Killers: What Developers Should Eliminate From Their Publishing Agreement Speaker Tim Repa-Davies Plugged a mental health gaming organization Safe In Our World  Continue Reading

This is my daily update for the GDC 2021 virtual conference. I will be doing this every day this week to try and bring you marketing-focused updates. I don’t have time to watch more than 3 talks per day so if you don’t see one here it was because I Continue Reading