Feel Confident marketing your game
This post is part of my mini-series where I post small details I found while digging through the mountain of wishlist data my community gave me as part of the Steam Study that I am presenting as part of GDC 2021. The talk is scheduled for July 19th We are Continue Reading
Let’s say you are running a beta or trying to get feedback on your game. There is one question I always recommend my clients ask “Would you recommend this game to a friend?” It sounds very simple, but it is one of the best ways to get an honest assessment Continue Reading
Wishlist Wednesday Post: I just concluded a major survey where I asked as many game developers as I could to submit their wishlist history so that I could analyze it for trends for what ACTUALLY works when marketing your game. My findings were presented as part of GDC 2021 which Continue Reading
Hey Steam Next Fest is in progress! It started on Wednesday and continues until June 22nd. Festivals such as this one are one of the best ways to earn wishlists when marketing your game. So it is super important to get it right. And one of the most critical components Continue Reading
This is another post in my continuing series of benchmarks while you are marketing your game. On Steam you can create a page for your game before it goes on sale. It is referred to as a “coming soon” page. This preview page is a great way to collect wishlists Continue Reading
This is the story of how one indie dev left his demo up indefinitely and lucked out in getting a major streamer to cover his game yielding over 1800 wishlists. The rise of virtual festivals has incentivized indies to create free totally public demos. Overall these online festivals are super Continue Reading
Valve just posted their monthly feature of the top selling Steam games. Click to see the list for February and March. I always like looking at the capsules for the top selling games because they set the visual style for all other capsules on Steam. Familiarity sells on Steam and Continue Reading
Last week Valve held a virtual conference on their new site called Steamworks Events (if you have a Steamworks account you can log in and watch the replays). There were 4 main talks (which were recorded) and then a series of breakout sessions (which were not recorded). It seemed the Continue Reading
UPDATE: This blog post was written several years ago but is still correct! You do need a steam page right now. To answer additional questions people ask me about it, I wrote an updated 2025 article about when you need a Steam page (TL;DR now). Read the 2025 post: what Continue Reading
Steam provides tons of stats and performance metrics – more than any other platform. But as much as they do, you could never actually close the loop on whether people were wishlisting your game. So for instance if you were doing a big marketing push and hired streamers, were sending Continue Reading