Feel Confident marketing your game
Did you see SXSW in Austin was canceled? This follows the cancellation of in-person GDC. I know nothing about contagions or epidemiology but it seems good that people are taking this seriously. Many indies go to these shows to show off their games. There are several reasons they buy a Continue Reading
User feedback for your game is one of the most important things you can do to determine if your game is fun or not. Note that user testing is not the same as running a focus group on your game to squeeze out the last ounce of your indie personality. No! Continue Reading
Hi there all this month I am writing about the people you need to talk to as you grow in this industry. I started with an article about talking to Streamers and moved on to a bit about talking to your customers. Today I am going to talk about talking to us Continue Reading
In the restaurant business, chefs and managers always make a point of swinging through the dining room and schmoozing with their patrons (usually after the customers have had a few glasses of wine.) This is an excellent way to build rapport but also so the restauranteur can better understand the Continue Reading
The benefits of talking to people Digital platforms like Steam, Youtube and Twitter have made it so that you can market your game without having to actually talk to anyone. You can just post a link then hide while random strangers find your game and buy it. Or so you Continue Reading
In my last post I discussed “Anchors” which are the qualities of a game that make it familiar to audiences. It’s the complement to your game’s “hook” which is what makes your game unique. I have been thinking about how I could codify the Anchors for my upcoming games. Strangely, Continue Reading
Some of the most well trodden advice for indies is “define your hook.” A hook is what distinguishes your game from the rest. Superhot had “an FPS where time moves when you move.” This War of Mine had “not everyone is a soldier.” Untitled Goose Game had “you are a Continue Reading
My last game Return of the Zombie King was released just over 1 month ago. I am about to ship some new holiday content for it but I am already in pre-production for my next game. This means market research! BIG TIME. Let me walk you through what I am doing. Continue Reading
I just completed another round of Steam User observations. I am writing up my notes now and there will be a new analysis article very soon. For this round I ran it during the Halloween Steam Sale. Store-wide sales add a whole new layer of urgency to get people to Continue Reading
I was thinking about this tweet a lot last week You should really read his whole thread I write a lot about marketing. One worry I always have is that people will literally do everything I talk about. Which is impossible and not good for anyone. That fear is part Continue Reading