Hey everyone, my name’s Lars Doucet, I’m a friend of Chris, and he asked me to write a guest post today. I’m the developer of a brand new data analysis site called www.gamedatacrunch.com, and today I’ll be sharing some tips with you about how you can use data analysis to help Continue Reading
Example of a great email signup form. Huge wishlist counts, and why do Early Access
This is going to be a “clips episode” of the blog because… maybe I found so many interesting things that I couldn’t decide which one to turn into a long-form post, or maybe it’s because it’s good to change up the format, or maybe it’s because I spent the weekend building Continue Reading
4 common email marketing mistakes and how to fix them
Email marketing is the most powerful form of owned marketing. With minimal effort, you can drive more clicks than Twitter, Facebook, Instagram, and Discord Combined. Seriously, but you don’t have take my word for it. I haven’t written about email marketing in a while so I thought I should give Continue Reading
The 5 types of people that you are not marketing to but should be
Yes, marketing is yelling “buy my game” at potential buyers. However. most developers who are new to marketing stop there. In today’s blog, I am going to tell you about the other people you need to be marketing your game to because they will help you amplify your message and Continue Reading
Great talks at GDC Summer 2020
Hey it was GDC 2020 Summer edition last week. I got a free pass because I gave these two talks during the GDC March edition. I managed to watch 3 marketing talks that I thought you would find interesting and wrote up my notes. A Step-by-Step Guide to Building Steam Continue Reading
Five trends in Steam capsule art
Steam just released a list of the top games of June (lets look at the best of May too). I like looking at these lists. First, it kind of gives you a feel for what the Steam audience is looking for. Second, looking at all the capsule art is a Continue Reading
Was the Steam Summer Festival worth it?
Last month Valve launched the Steam Summer Festival. It was a virtual event where developers could upload a free, playable demo to Steam. Valve collected all games and from June 16- June 22nd featured a special Summer Festival Page showcasing all the submitted games. No game was turned away and Continue Reading
5 lessons from Devolver’s latest playable marketing experience
On Saturday, Devolver launched a free game that simulates being in an E3-like expo hall during a dystopian nightmare. The game was released as part of the annual Devolver Direct online showcase of their upcoming games such as Disc Room, Shadow Warrior 3, Fall Guys, Carrion, Blightbound, Serious Sam 4, Continue Reading
How to make your game’s features more interesting
One of the most frequent questions I get from people who watch my talk about Copywriting and selling your game is the part where I said, “Don’t list features, instead turn them into benefits.” Here is the exact part of the talk where I describe it. A “Feature” list is Continue Reading
Online game festivals 2020
I screwed up So last week was the Steam Summer Festival. I screwed up and did not enter despite the fact that I have a game coming out this year. I have no excuse. I just didn’t enter because I figured it would be a curated event where 10 games Continue Reading