Feel Confident marketing your game
NOTE: This article has been updated. This one is still important to read, but you can find even more details and more information in the 2022 version of this study: What Genres Are Popular on Steam in 2022. One of the findings from the Summer Festival (which I wrote up Continue Reading
After your game launches on Steam there is a strange cyclical sales behavior that emerges. Every 8 weeks you can put your game on sale. When you do it triggers an email to everyone who wishlisted your game, which causes some of them to buy it. All those new purchases Continue Reading
On Steam you can broadcast video of your game live to your Steam page. It seems to be very effective in attracting viewers and increasing the number of wishlists In June I collected data on how many wishlists people got during the Steam Summer Festival. I asked participants whether they Continue Reading
Thousands of Steam games are released every year and the quality of them is constantly rising. Similarly, our customer base has a finite amount of time and can only play 1 game during that time. So why should I help you with your game’s marketing with this free blog since Continue Reading
Last week Valve’s Steam product team participated in a series of zoom-based closed-door Q&A’s. Typically Valve does these Q&As as part of major conferences… but we are in a different world now where those are not possible. The sessions were not recorded and I don’t think they will be shared Continue Reading
This past week everyone has been talking about the “out of no where” “overnight” success of Among Us. If you haven’t seen the chatter, check out this and this great analysis from Simon Carless. Also look at this graph of reviews. This is hockey-stick growth. Basically, Among Us is made Continue Reading
Hey everyone, my name’s Lars Doucet, I’m a friend of Chris, and he asked me to write a guest post today. I’m the developer of a brand new data analysis site called www.gamedatacrunch.com, and today I’ll be sharing some tips with you about how you can use data analysis to help Continue Reading
This is going to be a “clips episode” of the blog because… maybe I found so many interesting things that I couldn’t decide which one to turn into a long-form post, or maybe it’s because it’s good to change up the format, or maybe it’s because I spent the weekend building Continue Reading
Email marketing is the most powerful form of owned marketing. With minimal effort, you can drive more clicks than Twitter, Facebook, Instagram, and Discord Combined. Seriously, but you don’t have take my word for it. I haven’t written about email marketing in a while so I thought I should give Continue Reading
Yes, marketing is yelling “buy my game” at potential buyers. However. most developers who are new to marketing stop there. In today’s blog, I am going to tell you about the other people you need to be marketing your game to because they will help you amplify your message and Continue Reading