Speaker: Steve Filby Link to talk Ask your self  Why am I buying this game Who am I building this for Does this market exist Competitive analysts: Look at channels and trends based on what people are viewing. Websites for this are NoScope, Social Blade – use these to look Continue Reading

Speaker: Joel Dreskin Link to talk CZ Note: This talk focused on a strategy that was still was mostly based around heavy Press and PR and building “buzz” in anticipation of a big LAUNCH. There wasn’t most post-launch discussion in this talk. One of the big changes I am hearing Continue Reading

Speaker: David Wehle Session link here The First Tree is a fox game inspired by his own experiences with his family and his Father’s death. CZ Note: The interesting thing about this talk was that David worked alone and was very scrappy. He was not afraid to use pre-made purchased Continue Reading

Speaker: Mike Rose Company: No More Robots Link to talk here There was once that “One big thing”. It used to be Press then it was Twitch, then it was Youtubers Well community building never stopped being useful but right now it’s the one big thing again.It has always been Continue Reading

Speaker: Bennett Foddy and Zach Gage Talk link here The thing to understand about this talk is that these guys come from a line of academia which I love because their talks turn into a lecture that remind me of my days studying art history in college. So most of Continue Reading

Speaker: Casey Yano Company Mega Crit Games Talk link here Slay the Spire is an amazingly successful card game that was developed by two developers and a bunch of contractors. The two designers quit their QA based jobs to make this over a period of 2 years. What makes this Continue Reading

Boyfriend Dungeon is an indie game being developed by Kitfox Games about dating luxuriously beautiful weapons and then using them to fight monsters. It was originally announced back in October 2017. On August 15th of 2018 the Kitfox team launched a Kickstarter for the game. The Kickstarter took the internet Continue Reading

If someone were to ask you who your target audience is would you have an answer? Is your answer everyone? Core gamers? Hearts? People who love indie games?  You have probably had debates with your dev team over things like “well I think our players would like X because they Continue Reading

There is this cliche that appears in a lot of post-mortems. You also hear it in conversations with other indie devs. It goes something like “Damn consumers! You spend $5 on the same-old bland latte from Starbucks every day but you won’t fork over the same amount for my lovingly-crafted Continue Reading

In my last column I introduced you to the sales funnel. A funnel is a conceptual model for how to move someone from not being aware of your game all the way to laying down the money to buy it. It is a marketing system. It was a pretty heady subject so Continue Reading