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How To Market A Game

Feel Confident marketing your game

If Paul McCartney needs to market himself, you do too.

Posted On July 15, 2019 By zukalouscomment

I love the Beatles. I also love the way they marketed their stuff back in the day and it has greatly influenced me. For instance they had a fan club in which they would “give give give.” Listen to this special Christmas album that was only given to members of Continue Reading

The best slides I saw at GDC 2019

Posted On March 24, 2019 By zukalouscomment

It’s numbing how many slides you see at GDC. Most blow over you like a late afternoon breeze. However there were some that made me sit upright and hoist my phone in the air like some sort of modern-day Statue of Liberty so that I could bring you this image. Continue Reading

GDC 2019: Platforms Are People Too: The Importance of Finding Your Champion

Posted On March 22, 2019January 10, 2020 By zukalouscomment

CZ Note: This is a great talk because it covers one of my favorite topics: small actions that can make a big distance on the outcome of your game. Read this carefully as a list of todos. This is how most platforms are organized from a personnel standpoint. For example Continue Reading

GDC 2019: Decorticating ‘Dead Cells’: A Business and Marketing Deep Dive

Posted On March 21, 2019 By zukalouscomment

Speaker: Steve Filby Link to talk Ask your self  Why am I buying this game Who am I building this for Does this market exist Competitive analysts: Look at channels and trends based on what people are viewing. Websites for this are NoScope, Social Blade – use these to look Continue Reading

GDC 2019: Getting your PC/Console Game Noticed: A comprehensive how-to-guide

Posted On March 20, 2019 By zukalouscomment

Speaker: Joel Dreskin Link to talk CZ Note: This talk focused on a strategy that was still was mostly based around heavy Press and PR and building “buzz” in anticipation of a big LAUNCH. There wasn’t most post-launch discussion in this talk. One of the big changes I am hearing Continue Reading

GDC 2019: No Time, No Budget, No Problem: Finishing the First Tree

Posted On March 19, 2019March 28, 2019 By zukalouscomment

Speaker: David Wehle Session link here The First Tree is a fox game inspired by his own experiences with his family and his Father’s death. CZ Note: The interesting thing about this talk was that David worked alone and was very scrappy. He was not afraid to use pre-made purchased Continue Reading

GDC 2019: Building a Community for Your Game From Scratch

Posted On March 19, 2019March 19, 2019 By zukalous1 Comment

Speaker: Mike Rose Company: No More Robots Link to talk here There was once that “One big thing”. It used to be Press then it was Twitch, then it was Youtubers Well community building never stopped being useful but right now it’s the one big thing again.It has always been Continue Reading

GDC 2019: Put Your Name on Your Game, a Talk by Bennett Foddy and Zach Gage

Posted On March 18, 2019March 18, 2019 By zukalouscomment

Speaker: Bennett Foddy and Zach Gage Talk link here The thing to understand about this talk is that these guys come from a line of academia which I love because their talks turn into a lecture that remind me of my days studying art history in college. So most of Continue Reading

GDC 2019: Slay the Spire – Success Through Marketability

Posted On March 18, 2019March 18, 2019 By zukalouscomment

Speaker: Casey Yano Company Mega Crit Games Talk link here Slay the Spire is an amazingly successful card game that was developed by two developers and a bunch of contractors. The two designers quit their QA based jobs to make this over a period of 2 years. What makes this Continue Reading

Boyfriend Dungeon: the secrets of their email marketing strategy

Posted On October 31, 2018January 8, 2020 By zukalouscomment

Boyfriend Dungeon is an indie game being developed by Kitfox Games about dating luxuriously beautiful weapons and then using them to fight monsters. It was originally announced back in October 2017. On August 15th of 2018 the Kitfox team launched a Kickstarter for the game. The Kickstarter took the internet Continue Reading

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