Last month Valve launched the Steam Summer Festival. It was a virtual event where developers could upload a free, playable demo to Steam. Valve collected all games and from June 16- June 22nd featured a special Summer Festival Page showcasing all the submitted games. No game was turned away and Continue Reading

On Saturday, Devolver launched a free game that simulates being in an E3-like expo hall during a dystopian nightmare. The game was released as part of the annual Devolver Direct online showcase of their upcoming games such as Disc Room, Shadow Warrior 3, Fall Guys, Carrion, Blightbound, Serious Sam 4, Continue Reading

One of the most frequent questions I get from people who watch my talk about Copywriting and selling your game is the part where I said, “Don’t list features, instead turn them into benefits.” Here is the exact part of the talk where I describe it.  A “Feature” list is Continue Reading

I screwed up So last week was the Steam Summer Festival. I screwed up and did not enter despite the fact that I have a game coming out this year. I have no excuse. I just didn’t enter because I figured it would be a curated event where 10 games Continue Reading

This week I turn 40. I have had 3 career changes, had at least 8 different employers, probably twice as many managers. Here is a list of 40 things I have learned along the way. I am not saying all these are right, they have just guided me when I Continue Reading

You marketing your game on Facebook? You using Twitter? Have a mailing list? Discord too I bet. Which one is your preferred one? Which one does best?  Don’t know?You should stress test it. What is a stress test? To perform a stress test, you send out a simple call to Continue Reading

Today is the first day of the “Love Indies” event organized by Hannah Flynn and Failbetter games. Starting tomorrow, take the #LoveIndies challenge. Answer all 12 prompts during the event and claim a charming little #LoveIndies enamel pin! Make a thread, post a blog – answer however you like. Here's Continue Reading

If you have a game on Steam you probably got the notification that the Summer Sale is just around the corner. The Summer and Winter sales drive the most post-launch purchases of your game. Great! Is your page ready for all this traffic? If you haven’t touched your page in Continue Reading

I talk a lot about how users are very precise in their genres and have expectations. Watch this if you haven’t see me rant about it. Read this negative review that I pulled from a game that has had a rocky launch: I walked in thinking a fun, open world, Continue Reading

Today I just wanted to share some talks that I haven’t seen anyone talk about or post on social media and it is a shame because they are really good. They come from the Montreal Discoverability Summit that occurs every summer. This summit was where I actually got my start Continue Reading